With increasing concerns about indoor air quality and its impact on health, mini air purifiers have gained popularity in Vietnam market recently. Therefore, this study is conducted to identify the critical factors such as Covid-19, health consciousness, perceivedeeaseeof use, perceivedeusefulness, social influence and price consciousness that influence Vietnamese consumers' purchase intention toward mini air purifiers. A total of 230 respondents make up the research data, which is analyzed by using both descriptive and statistical analysis from SPSS and JASP software. The findings reveal several critical factors which are Covid-19 and perceivedeease of use that positively influence Vietnamese consumer’s purchaseeintention toward mini air purifiers. In addition, the research also finds out that the older generation and married people have more tendency of buying mini air purifiers. The result also discovers that Covid-19 has a significant influence on consumers’ health consciousness. Understanding the factors that affect consumers' purchase intention is essential for businesses to develop effective marketing strategies and meet the demands of the Vietnamese market. Thus, the results help to highlight the importance of addressing these positive factors in marketing campaigns, product development, pricing strategies, and customer support initiatives. This studyecontributeseto the existing literature on consumer behavior and provides practicaleimplications for businesses targeting the Vietnamese market for mini air purifiers.

With increasing concerns about indoor air quality and its impact on health, mini air purifiers have gained popularity in Vietnam market recently. Therefore, this study is conducted to identify the critical factors such as Covid-19, health consciousness, perceivedeeaseeof use, perceivedeusefulness, social influence and price consciousness that influence Vietnamese consumers' purchase intention toward mini air purifiers. A total of 230 respondents make up the research data, which is analyzed by using both descriptive and statistical analysis from SPSS and JASP software. The findings reveal several critical factors which are Covid-19 and perceivedeease of use that positively influence Vietnamese consumer’s purchaseeintention toward mini air purifiers. In addition, the research also finds out that the older generation and married people have more tendency of buying mini air purifiers. The result also discovers that Covid-19 has a significant influence on consumers’ health consciousness. Understanding the factors that affect consumers' purchase intention is essential for businesses to develop effective marketing strategies and meet the demands of the Vietnamese market. Thus, the results help to highlight the importance of addressing these positive factors in marketing campaigns, product development, pricing strategies, and customer support initiatives. This studyecontributeseto the existing literature on consumer behavior and provides practicaleimplications for businesses targeting the Vietnamese market for mini air purifiers.

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