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研究生: 李婉婷
Wan-Ting Li
論文名稱: 利用兩階段資料包絡分析探討銀行經營策略
A Study of Bank Strategies in Taiwan:Applying Two-stage Process DEA
指導教授: 劉顯仲
John S. Liu
口試委員: 何秀青
none
莊暢
none
盧文民
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 科技管理研究所
Graduate Institute of Technology Management
論文出版年: 2015
畢業學年度: 103
語文別: 中文
論文頁數: 66
中文關鍵詞: 資料包絡分析兩階段資料包絡分析銀行績效經營策略績效評估
外文關鍵詞: DEA, Two-stage DEA, Bank Efficiency, Operating Efficiency, Performance Evaluation
相關次數: 點閱:355下載:11
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  • 現今銀行產業的發展逐漸走向自由化,且透過服務創新理念推出許多金融商品與服務。然而各銀行在高度競爭的環境下,如何透過績效評估使經營者制定有效經營策略便成為重要的議題,故本研究選定金融產業之銀行業領域,利用資料包絡分析進行本國銀行績效評估,並從各銀行績效管理之強弱項進一步探討其經營策略。
    本研究之資料取自台灣經濟新報(TEJ)資料庫,蒐集2010年至2013年間本國銀行之資料,剔除缺乏完整資訊與性質差異過大之銀行,最後選出30家本國銀行為研究標的。為了解決策單位內部運作之效率,採用兩階段資料包絡分析,將銀行營運流程分為「成本投入」階段與「創造獲利」階段,並輔以「以參考網路為基礎之排序法」對有效率的決策單位進行排序,再以集群分析找出經營策略相似之銀行,分析結果可作為管理者經營決策參考。
    本研究發現公營銀行雖在成本管理上優於民營銀行,但多數具有公營體制銀行於創造獲利效率上並未優於民營銀行,即便公營體制銀行已逐漸改變經營模式;相較之下,民營銀行資源雖不及公營體制銀行,卻能透過有效的放款決策與策略聯盟提升創造獲利階段的效率。


    The financial liberalization on bank system has resulted in more and more financial products and services through service innovation. However, whether a bank can operate effectively needs to be explored further. This study aims to give suggestions to stakeholders in order to develop effective business strategy. This study selects 30 banking field of finance industries from the Taiwan Economic Journal (TEJ) database, data of domestic banks from 2010 to 2013. Through the data envelopment analysis (DEA) to evaluate the performance of domestic banks and discuss further about the business-related operations of domestic banks.
    In order to understand decision making unit efficiency of inner working, this study adopts two-stage DEA to divide into cost-input stage and profit-output stage, and network-based method for ranking of efficient units to analyze the bank efficiency. By network-based method, we rank the DMUs and compare the business strategies of these different banks which help to bring implications for making business decisions.
    The study shows that the cost-input efficiency in public banks is higher than private banks. However, the performance of public banks does not generate better revenue even they attempt to change their past business strategy. Although private banks have less natural resource than public banks, they still rely on the effective loan policy and strategic alliance to gain efficiency in profitability.

    摘要I AbstractII 誌謝III 目錄IV 表目錄VI 圖目錄VII 第一章 緒論1 第一節研究背景1 第二節研究動機與目的2 第三節研究方法與步驟2 第二章 文獻探討5 第一節銀行之投入產出角色5 第二節資料包絡分析法5 第三節兩階段資料包絡分析6 第四節以參考網路為基礎之排序法7 第五節銀行績效評估相關研究8 第三章 研究設計17 第一節生產流程模型17 第二節變數說明18 第三節操作流程20 第四節資料來源及研究對象22 第四章 實證分析23 第一節 資料與基本統計23 第二節 效率分析23 第三節 標竿學習23 第四節 階層式分群與策略雷達圖38 第五節 效率矩陣圖44 第六節 綜合分析47 第五章 結論與建議49 第一節 結論49 第二節 管理意涵50 第三節 研究限制與後續研究建議52 參考文獻53

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