2018年，身為傳統塑膠代工廠─晟峰精密工業股份有限公司（以下簡稱晟峰精密）─負責人的趙武長董事長，數月前，收穫哈維特股份有限公司（以下簡稱哈維特公司）負責人麥當強先生（John McDonough）與SPEY亞太總監何裕宏先生邀請，參與遠在蘇格蘭的單一純麥威士忌品牌SPEY舉辦的高爾夫球賽，並且受邀參訪SPEY在Speyside的酒莊。
哈維特公司由麥當強先生（John McDonough）創立，並實際持有及運營SPEY品牌的營運，作為高端、尊爵的威士忌品牌，SPEY在百餘年來堅持以最古老且傳統的威士忌精神製作每桶威士忌，保留SPEY最純正、傳統的威士忌口感。
此時SPEY正在經歷重大的發展階段，為了拓展中國與全球市場，麥當強先生與何裕宏先生在海內外尋求增資的機會。而當趙武長董事長在此次旅程當中和麥當強先生與何裕宏先生交流後，雙方相談甚歡，麥當強先生順勢向趙董事長提出入股的邀請，企圖透過趙董事長多年來於兩岸經商所累積的人際網路，拓展中國市場拓展，將SPEY推向更遠的未來。
本個案在討論，身為傳統製造代工的業主，面對現今利潤不斷縮減的市場競爭下，如何逐年拓展事業並且成功轉型，爾後開始轉往品牌塑造、業外投資的進程。 同時，本個案將會聚焦在，身為業主，如何透過資訊分析以及產業趨勢的分析下，判斷是否投資一項陌生的專案，創造獲利的可能性。

In 2018, Mark Chao, the founder of Cheng Feng Precision - a traditional plastic foundry founded in 1986, received an investment offer from HOE International LTD. Co. from John McDonald and He Yu-Hong. They invited Mark to participate in the special golf event held by SPEY Whisky, a single malt whisky brand that based in Scotland, and they also invited Mark to visit SPEY’s distillery at Speyside.
HOE International LTD. Co. (HOE), founded by John McDonough, is the legal owner of SEPY Whisky brand, and HOE operates SPEY Whisky expansion in Asia. As a high-end and noble whisky brand, SPEY has insisted on making every whisky with the oldest and traditional spirit for more than 100 years. SPEY retains the purest and most traditional whisky taste until now.
At this time, SPEY is undergoing a major development stage. In order to expand the Chinese and global markets, John McDonald and He Yu-Hong, SPEY’s Asia director, are seeking opportunities to increase capital. When they met Mark talked with him during this trip, the two parties had a very constructive conversation. John McDonald offer Mark an invitation to invest in SPEY in an attempt to use Mark’s experience and network in China for years. The network can help expand the Chinese market and push SPEY into the brighter future.
In this case, as an owner of a traditional foundry, Mark is facing the declining profit with high market competition. How to keep his career survived and transform his business have become a huge challenge. At the same time, this case will focus on how to determine whether to invest in an unfamiliar project and create profitability through analysis and industry trend analysis as an owner.

中文文獻
1. 陳伯妃（2013）。看不見的手如何端起生命之水：台灣威士忌市場運作的經濟社會學分析。東吳大學
2. 王鵬（2018）。蘇格蘭威士忌：品飲與風味指南。聯經出版公司。
3. 游詩怡（2019）。洋酒於台灣在地化創新的行銷策略—麥卡倫單一麥芽威士忌個案研究。國立政治大學
網路資源
1. 今周刊，蘇格蘭小酒廠靠台灣起死回生，https://bit.ly/2XmqT5y
2. 萊坊奢侈品投資指數，https://bit.ly/3npbCeO
3. 晟峰精密工業股份有限公司，http://www.acry.com.tw/
4. Rare Whisky Apex 1000 Index，https://bit.ly/2L36CiR
5. SPEY Whisky，https://www.speywhisky.com/