研究生: |
廖褕璇 Yu-Hsuan Liao |
---|---|
論文名稱: |
消費者對環保購物袋的態度與偏好 Consumer Attitude and Preference to Reusable Shopping Bags |
指導教授: |
柯志祥
Chih-Hsiang Ko |
口試委員: |
陳建雄
Chien-Hsiung Chen 衛萬里 Wan-Li Wei |
學位類別: |
碩士 Master |
系所名稱: |
設計學院 - 設計系 Department of Design |
論文出版年: | 2021 |
畢業學年度: | 109 |
語文別: | 中文 |
論文頁數: | 125 |
中文關鍵詞: | 環保購物袋 、綠色設計 、消費者行為 |
外文關鍵詞: | reusable shopping bag, green design, consumer behavior |
相關次數: | 點閱:167 下載:0 |
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近年來受到環保思維的影響,節能減碳成為大家努力的目標,消費者出門隨身攜帶環保購物袋,以減少塑膠製品的使用。本研究目的在於探討計畫型與非計畫型購物者,對於環保購物袋容量大小變化性的看法;透過質性訪談與問卷調查,獲得客觀的設計評估因素,進而了解消費者對於環保購物袋使用性的感受,整理歸納後再提出可行的設計與後續發展建議。
本研究採3(容量變化收納型式)×2(計畫型和非計畫型購物袋使用者)的雙因子組間設計,「容量變化收納型式」分為三種:(1)底部內捲、(2)頂部內折、(3)側邊對折;而「購物袋使用者」分為兩種:(1)計畫型、(2)非計畫型。研究結果顯示:(1)「計畫型」比「非計畫型」使用者,更加在意環保購物袋外觀設計的搭配性。(2)「頂部內折」被「計畫型」使用者視為耐用性最高的設計,在於底部承載結構的完整性。(3)「頂部內折」被「計畫型」使用者視為操作簡易的設計,因為步驟數量少且動作複雜度較低,容易被記憶並且經常使用。(4)「側邊對折型式」被「非計畫型」使用者視為最符合使用需求,而「底部內捲」則被「計畫型」使用者視為最不符合使用需求的設計;在購物前是否明確規劃,會影響使用習慣,導致對設計不同的偏好與需求。
Energy saving and carbon reduction have become the goal of everyone’s efforts by the recent influence of environmental protection thinking. Consumers carry reusable shopping bags with them to reduce the use of plastic products. The purposes of this research were to explore planned and unplanned shoppers’ perceptions on size variability of reusable shopping bags. Objective design evaluation factors were obtained through qualitative interviews and questionnaire surveys to understand consumers’ feeling towards the usability of reusable shopping bag. The results of this research concluded feasible designs and proposed follow-up development suggestions.
This research adopted a two-factor between-subject design of three (storage volume variations) by two (planned and unplanned shopping bag users). There were three types of “storage volume variations”: (1) bottom-up inward rolling, (2) top-down inward folding, (3) side-to-side folding. There were two types of “shopping bag users”: (1) planned, (2) unplanned. The research results were as follows. (1) “Planned” users were more concerned with the design compatibility of resuable shopping bags than “unplanned” users. (2) The “top-down inward folding” was regarded by “planned” users as the most durable design because of its load-carrying structural integrity of the bottom. (3) The “top-down inward folding” was regarded by “planned” users as an easy-to-use design because of its fewer steps and lower complexity for easy memorization and frequent usage. (4) The “side-to-side folding” was regarded by “unplanned” users as the most suitable design, while the “bottom-up inward rolling” was regarded by “planned” users as the most unsuitable design. Planned or unplanned purchase would affect usage habits and led to different preferences and needs for design.
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