電信業轉型的下一步就是想辦法抓住消費者的眼球，也就是所謂現在正夯的“眼球經濟”，而誰能掌握最多的數位內容，相較下也就最容易抓住消費者的心。
2019年1月Netflix正式進駐中華電信的MOD服務，此次雙強聯手可說是Netflix第一次與電信商合作，雖然看似中華電信算是最大獲利者，但其實雙方合作的背後是各有各的目的。雙方於合作模式下，因為Netflix的加入，替中華電信的MOD增加了更多的歐美劇集，使其內容越來越豐富，也讓MOD不再那麼薄弱。相對於Netflix而言，他們會選擇與中華電信合作，無疑是希望藉此擴大用戶規模，畢竟在去年中華電信的MOD用戶已達兩百萬以上，當Netflix加入MOD後，就可以有至少200萬人為基底，故只要於雙方合作期間內既有用戶訂閱該加值服務，又或者有人來新申辦MOD的包套組合，那未來Netflix在台訂閱數量的增長勢必很可觀。本研究透過文獻分析及次級資料的調查法，第一階段透過資料收集、整合、彙整，並套用SWOT分析及競合理論，找出雙方互相合作的雙贏模式，第二階段收集次級資料並配合九宮格的分析以探其未來的商業模式。
從分析結論發現，電信營運商的優勢在於擁有穩定的網路基礎架構及基本規模的用戶數，但因缺少吸引觀眾眼球的優質數位內容，故在推廣自家產品上略顯薄弱。如今中華電信與NETFLIX雙強聯手合作下，雙方透過各自的優勢，彼此於合作下各自補強不足之處，再加上引用上述提及的競合理論及商業模式的推導可知電信及串流業者不能再採用孤軍奮戰的方式，必須適度的轉型找到適合的夥伴相輔相成，才能將餅做大，贏得消費者的心。此外，再面臨數位串流市場的競爭激烈，雙方於未來合作模式下也需多琢磨於關鍵技術、市場推廣及策略轉型，不斷的自我提升以滿足消費者的需求，才能於眾多競爭對手中脫穎而出。

The next step of the telecommunication industries’ transformation is to find a way to grab the attention of consumers，which is the so-called “eye-tracking economy”，who can have the most digital content is the easiest to grab the hearts of the consumers。
In January 2019，Netflix officially entered Chunghwa Telecom’s MOD service，this joint venture can be said to be the first time that Netflix has cooperated with a telecommunication company。However，it seems that Chunghwa Telecom has become the biggest beneficiary，but in fact it is not，either party has its own purpose for the cooperation。Netflix has added more European and American dramas to Chunghwa’s MOD，making it more and more rich and making the MOD not so simple。As for Netflix，they will choose to cooperate with Chunghwa Telecom and undoubtedly hope to increase the number of subscribers。After all，last year Chunghwa Telecom’s MOD users reached more than two million，in this way when Netflix joined the MOD，there can be at least 2 million people as a base，so as long as some of the subscribers who apply for the service or some new consumers who apply for a new package of MOD，the growth of Netflix subscriptions in Taiwan is bound to be considerable in the future。This research uses literature analysis and investigation of secondary data，in the first stage，it collects、integrates、aggregates data and applies SWOT analysis and competition theory to find a win-win model for mutual cooperation。In the second stage，it collects secondary data and use “Jiugongge’s Theory” to explore the future business model。
From the analysis conclusion，it is found that the advantage of telecom operators is that they have a stable network infrastructure and a basic number of users。However，due to the lack of high-quality digital content，they cannot attract consumers to use their product，it is slightly weaker in promoting their own products。Now with the cooperation of Chunghwa Telecom and NETFLIX，the two sides have strengthened their deficiencies under the cooperation through their respective advantages，and coupled with the derivation of the above mentioned cooperation theory and business model，we can see that telecommunications and streaming companies cannot be alive alone，they must find a suitable partner to complement each other in order to make the market scope bigger and win the hearts of consumers。In addition，the two parties will also need to focus on key technologies、marketing and strategic transformation in the future cooperation model，and constantly adjust to meet the needs of consumers in order to stand out from many competitors。

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