本研究經由感知風險的角度，探討管理者如何採用顯著價值觀相似(Salient Value Similarity, SVS)模型使人們在面對科技所產生的危害時，對其管理產生信任並降低感知風險，本研究在SVS模型中加入「產品知識」進行探討，以智慧家電為例。研究二採用理性行為理論(Theory of Reasoned Action)探討消費者之智慧家電產品感知風險對採用意圖的影響，本研究加入社會因素「主觀規範」及個人因素「個人創新性」進行探討，共進行三份問卷並採用迴歸分析。
根據研究結果，研究一說明當受測者與管理者間顯著價值觀愈相似，對管理者的信任程度愈高，進而降低受測者對智慧家電的感知風險。此外，產品知識會影響受測者對管理者的信任及感知風險之間的關係。研究二顯示當受測者對智慧家電感知風險愈高，其採用智慧家電的意圖愈低，而社會因素「主觀規範」及個人因素「個人創新性」會影響受測者對智慧家電感知風險及採用意圖之間的關係，在感知風險高的情況下，具「個人創新性」或是受到「主觀規範」較高的受測者，對於智慧家電的採用意圖較高。本研究希望能夠進一步提醒管理者顯著價值觀相似的重要性，瞭解消費者因科技帶來風險的價值觀，進行改善、規範並傳遞給消費者是非常重要的，才能夠制定出符合民眾需求的措施及政策，以取得民眾的信任並進行有效的風險管理。此外，企業可以透過主觀規範與個人創新性相輔相成，影響消費者對智慧家電的採用意圖。

This study starts with perceived risk and explores how institutions use the SVS model to enable people to generate trust and reduce perceived risk in the face of the harm caused by technology. We add “product knowledge” into SVS model and we take smart home appliances as an example. In Study 2, the Theory of Reasoned Action is used to explore how perceived risk affected intention to adopt smart home appliances and the study adds social factor "subjective norm" and personal factor "personal innovativeness ". This paper conducts three questionnaires and uses regression analysis for analysis.
Study 1 shows that SVS determined the level of social trust for regulating the smart home appliances. In addition, product knowledge affects the relationship between social trust and perceived risk. Study 2 shows that when people perceive higher risk, their intention to adopt smart home appliances will decrease. In addition, the social factor “subjective norm” and personal factor “personal innovativeness” will affect the relationship between perceived risk and intention to adopt smart home appliances. This study hopes to further remind institutions of the importance of salient value. It’s very important to understand what are consumers concerned about the harm caused by the technology and make an improvement or an appropriate regulation which fit the needs of people. Besides, companies can use the concept of subjective norm and personal innovativeness to influence the intention to adopt smart home appliances of consumers.

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