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研究生: 蕭詠安
Yung-An Hsiao
論文名稱: 線上自主學習意願之相關因子之相關因子及改善企業學習工具之可及改善企業學習工具之可行性評估 —以業務人員為例 以業務人員為例
Factors for Self-Directed Online Learning Intention and Feasibility Assessment of an Improved Learning Tool -Using Salespeople as Example
指導教授: 葉穎蓉
Ying-Jung Yeh
口試委員: 陳崇文
鄭仁偉
葉穎蓉
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 71
中文關鍵詞: 整合型科技接受與使用模式自主學習效能支持線上學習
外文關鍵詞: Unified Theory of Acceptance and Use of Technology (UTAUT), Self-directed learning, Performance support (PS) tool, Online learning
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  • 為了在高度競爭的業務環境下維持競爭力,企業必須發展完善的企業學習,以提高員工的專業能力。在以智慧型行動裝置為主要工作設備的情況下,企業線上學習系統的重要性便日漸提高,而對於業務人員而言,高度個人化及彈性的自主學習方式最符合其需求。
    本研究以業務人員為研究對象,以修正後之整合型科技接受與使用模式(Unified Theory of Acceptance and Use of Technology, UTAUT)為基礎,並加入人口統計變項為調節變項,希望能進一步探討業務人員對於線上自主學習意願之相關因子,並以效能支持此新興企業學習工具之特性,假設性探討業務人員對此學習方式的接受程度,以期能做為企業訓練學習相關政策之參考依據。研究問卷經由公司內部系統進行發放,共回收1019份有效問卷,以迴歸分析方法檢定本研究架構之關係假設及人口統計變項之調節效果。
    實證分析後發現: (1)修正後之整合型科技接受與使用模式能有效預測業務人員使用線上課程系統之使用意圖,亦即「績效期望」、「努力期望」、「社會影響」、與「促成條件」此四大構面可用來解釋業務人員影響線上自主學習意願之因素。(2)年齡及年資對四大構面件與使用意圖之間具有影響,以高年齡及高年資使用者之影響較為顯著。(3)職級對努力期望與使用意圖及社會影響與使用意圖之間具有影響,以高職級使用者之影響較為顯著。(4)業務人員對於效能支持此一新興學習方式接受度高。


    In order to maintain competitiveness in business environment, companies must develop completed corporate learning strategies to increase their competence. As smart mobile devices become main working equipment, the importance of online learning systems increasing nowadays. For salespeople, highly personalized and flexible learning way, such as self-directed learning, best fit their work characteristics and demand.
    In this study, revised Unified Theory of Acceptance and Use of Technology (Unified Theory of Acceptance and Use of Technology, UTAUT) is the basic model theory and combine demographic variables as the adjustable variables to further explore impact of user behavioral intentions towards salespeople’s online self-directed learning. And further explore if salespeople can accept the new emerging learning tool- Performance Support (PS) tool, in order to serve as a reference for set up corporate training and learning policies.
    The totals of 1019 valid questionnaires were collected. By employing regression analysis to verify causal relation supposition in the study and to explore moderating effect between factors.
    The empirical analysis found that: (1) Unified Theory of Acceptance and Use of Technology (UTAUT) can predict user intentions in salespeople’s online self-directed learning by five dimensions ,“performance Expectancy”, “effort expectancy”, “social influence” and “facilitating conditions” (2) Age and seniority have impact between the four major dimensions and their behavioral intentions. Salespeople with high arg and seniority especially have more significant influence. (3) Position contributed between factors of effort expectancy and behavioral intentions, and also factors of social influence and behavioral intentions. (4) Salespeople have high acceptance on performance support tool.

    中文摘要 i Abstract ii 致謝 iii 目錄 iv 圖目錄 vii 表目錄 viii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 1 第二章 文獻回顧 3 第一節 企業訓練與自主學習 3 一、 企業訓練 3 二、 非正式線上自主學習 4 三、 自主學習對於業務人員的重要性 5 第二節 整合型科技接受與使用模式 5 一、 科技接受理論(Technology Acceptance Model, TAM) 6 二、 整合型科技接受與使用模式(Unified Theory of Acceptance and Use of Technology, UTAUT) 6 三、 人口統計變項對使用意圖之影響 10 第三節 效能支持及新興企業學習趨勢 12 一、 效能支持 (Performance support, PS) 的定義 12 第三章 研究方法 15 第一節 研究架構 15 第二節 研究對象 16 第三節 研究工具 16 一、 第一部份:對於線上自主學習課程的看法及感受 16 二、 第二部份:線上自主學習狀況分析 17 三、 第三部份 線上課程轉變為效能支持工具之接受程度 18 第四節 前測與分析結果 19 第五節 資料分析方法 21 第四章 研究結果與分析 22 第一節 敘述性統計分析 22 一、 樣本人口統計變項分析 22 二、 線上自主學習課程使用經驗分析 23 第二節 信度檢定 25 第三節 相關分析 27 第四節 研究假說與問題驗證 27 一、 多元迴歸分析 28 二、 簡單迴歸分析 29 三、 調節作用之迴歸分析 32 第五節 效能支持工具之接受程度 44 第六節 研究結果 45 第五章 結論與建議 48 第一節 研究結論 48 一、 業務人員對於線上課程的自主學習意願之因素 48 二、 人口統計變項對整合性科技接受模式之調節效果 49 第二節 研究貢獻與管理意涵 49 一、 線上自主學習對業務人員的影響 49 二、 業務人員對於自主學習之差異性 50 第三節 研究限制 50 一、 問卷設計之限制 50 二、 共線性的存在 51 第四節 未來發展 51 一、 不同產業、不同工作性質之研究 51 二、 業績導向工作特性之影響 51 三、 效能支持工具之深入探討 51 參考文獻 53 附錄 58 附錄一 研究問卷 58

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