研究生: |
蕭詠安 Yung-An Hsiao |
---|---|
論文名稱: |
線上自主學習意願之相關因子之相關因子及改善企業學習工具之可及改善企業學習工具之可行性評估 —以業務人員為例 以業務人員為例 Factors for Self-Directed Online Learning Intention and Feasibility Assessment of an Improved Learning Tool -Using Salespeople as Example |
指導教授: |
葉穎蓉
Ying-Jung Yeh |
口試委員: |
陳崇文
鄭仁偉 葉穎蓉 |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2019 |
畢業學年度: | 107 |
語文別: | 中文 |
論文頁數: | 71 |
中文關鍵詞: | 整合型科技接受與使用模式 、自主學習 、效能支持 、線上學習 |
外文關鍵詞: | Unified Theory of Acceptance and Use of Technology (UTAUT), Self-directed learning, Performance support (PS) tool, Online learning |
相關次數: | 點閱:368 下載:0 |
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為了在高度競爭的業務環境下維持競爭力,企業必須發展完善的企業學習,以提高員工的專業能力。在以智慧型行動裝置為主要工作設備的情況下,企業線上學習系統的重要性便日漸提高,而對於業務人員而言,高度個人化及彈性的自主學習方式最符合其需求。
本研究以業務人員為研究對象,以修正後之整合型科技接受與使用模式(Unified Theory of Acceptance and Use of Technology, UTAUT)為基礎,並加入人口統計變項為調節變項,希望能進一步探討業務人員對於線上自主學習意願之相關因子,並以效能支持此新興企業學習工具之特性,假設性探討業務人員對此學習方式的接受程度,以期能做為企業訓練學習相關政策之參考依據。研究問卷經由公司內部系統進行發放,共回收1019份有效問卷,以迴歸分析方法檢定本研究架構之關係假設及人口統計變項之調節效果。
實證分析後發現: (1)修正後之整合型科技接受與使用模式能有效預測業務人員使用線上課程系統之使用意圖,亦即「績效期望」、「努力期望」、「社會影響」、與「促成條件」此四大構面可用來解釋業務人員影響線上自主學習意願之因素。(2)年齡及年資對四大構面件與使用意圖之間具有影響,以高年齡及高年資使用者之影響較為顯著。(3)職級對努力期望與使用意圖及社會影響與使用意圖之間具有影響,以高職級使用者之影響較為顯著。(4)業務人員對於效能支持此一新興學習方式接受度高。
In order to maintain competitiveness in business environment, companies must develop completed corporate learning strategies to increase their competence. As smart mobile devices become main working equipment, the importance of online learning systems increasing nowadays. For salespeople, highly personalized and flexible learning way, such as self-directed learning, best fit their work characteristics and demand.
In this study, revised Unified Theory of Acceptance and Use of Technology (Unified Theory of Acceptance and Use of Technology, UTAUT) is the basic model theory and combine demographic variables as the adjustable variables to further explore impact of user behavioral intentions towards salespeople’s online self-directed learning. And further explore if salespeople can accept the new emerging learning tool- Performance Support (PS) tool, in order to serve as a reference for set up corporate training and learning policies.
The totals of 1019 valid questionnaires were collected. By employing regression analysis to verify causal relation supposition in the study and to explore moderating effect between factors.
The empirical analysis found that: (1) Unified Theory of Acceptance and Use of Technology (UTAUT) can predict user intentions in salespeople’s online self-directed learning by five dimensions ,“performance Expectancy”, “effort expectancy”, “social influence” and “facilitating conditions” (2) Age and seniority have impact between the four major dimensions and their behavioral intentions. Salespeople with high arg and seniority especially have more significant influence. (3) Position contributed between factors of effort expectancy and behavioral intentions, and also factors of social influence and behavioral intentions. (4) Salespeople have high acceptance on performance support tool.
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