研究生: |
林維真 Wei-Zhen Lin |
---|---|
論文名稱: |
探討於O2O服務模式下影響消費者使用意願之因素研究 Investigating the Influential Factors of Consumer's Use Intention in O2O Service |
指導教授: |
魏小蘭
Hsiao-Lan Wei |
口試委員: |
朱宇倩
Yu-Qian Zhu 黃世禎 Sun-Jen Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 資訊管理系 Department of Information Management |
論文出版年: | 2021 |
畢業學年度: | 109 |
語文別: | 中文 |
論文頁數: | 55 |
中文關鍵詞: | O2O服務模式 、品牌偏好 、消費價值理論 |
外文關鍵詞: | O2O service model, brand preference, consumption value theory |
相關次數: | 點閱:222 下載:0 |
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