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| 研究生： |
吳狄釗 Wu,Di-Chao |
|---|---|
| 論文名稱： |
企業經營策略與挑戰- 以V石材公司為例 Strategy of Business and Challenge – The case study of V Stone Company |
| 指導教授： |
盧希鵬
Hsi-Peng Lu 羅天一 Tain-yi Luor |
| 口試委員: |
黃世禎
Sun-Jen Huang |
| 學位類別： |
碩士 Master |
| 系所名稱： |
管理學院 - 管理研究所 Graduate Institute of Management |
| 論文出版年： | 2017 |
| 畢業學年度： | 105 |
| 語文別： | 中文 |
| 論文頁數： | 67 |
| 中文關鍵詞： | 石材產業 、企業經營 、領導者特質 、SWOT分析探討 、組織變革 |
| 外文關鍵詞： | Stone industry, business model, leadership, SWOT analysis, organizational change |
| 相關次數： | 點閱：300 下載：10 |
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在一個變動極大的時代，台灣屬於淺碟型市場經濟，容易被外在環境波動所影響下，如何以彈性的應變能力來面對市場環境的衝擊，對於台灣的中小企業而言是一大考驗，也是經常要面對的挑戰。本研究採用哈佛個案教學方式撰寫，描述一位中小企業主，一再的順應時代的變化與不景氣的衝擊，從石材行業起家，如何建立事業的核心能力，帶領學習型團隊進行組織調整與再造，建立左右開弓的業務型態，不斷的以創新提升效率，尋找新商機開創新市場，擺脫陷入紅海競爭的心路歷程。內容為研究者經營事業二十多年來，歷經環境起伏變化下所採取的因應策略與過程，提供中小企業在創業過程中，面臨景氣衝擊或市場挑戰時，可作為參考與借鏡。
本研究可用於討論領導特質、SWOT分析、組織變革、商業模式及等議題。期待以此個案的學習，能對於環境、社會與大眾造成深切的影響與貢獻。
In an era of rapid change, Taiwan has a thin market in trade. This thin market, so-called narrow market can easily be influenced by external environment. Building resilience facing market challenges are common and complex tasks for Taiwanese small and medium-sized enterprises (SMEs). Case teaching method utilized in this paper demonstrates an SME owner repeatedly conforms to economic recession over the years.
The owner transforms the SME from stone industry and commercial production to a whole new field. Over the past two decades, the SME has gone through its ups and downs in developing enterprise core abilities, leading the learning team in business process reengineering, establishing a successfully business operating system, innovating continuously, enhancing business efficiency and creating new market space. This particularly SME’s development in decision-making and strategies forming can be used as a reference for other SMEs, startups, and entrepreneurs in facing economic recessions or market challenges.
A Harvard case study is adopted in this research to discuss the leadership, SWOT analysis, organizational change, business model. This case study could exert a profound influence on the environment, society, and the social mass.
中文部分
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英文部分
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網站部分
1. Marble and stone in the world 2013 report:http://www.stoneworld.com/
2. 國家石材雜誌 2016年7月 第133期: http://www.srdc.org.tw/nsm/index.php
3. 經濟部統計處103年《工廠校正暨營運調查》:https://www.moea.gov.tw/Mns/dos/content/Content.aspx?menu_id=6813
