群眾募資的歷史最早可以追溯至18世紀愛爾蘭的農村地區，近代則是在經歷2008年金融海嘯之後，群眾募資再度成為目前最受注目的籌資方式。群眾募資平台不但提供中小企業和微型企業在創業初期的資金管道，更提供了一個讓中小企業和微型企業與客戶溝通、產品曝光的機會。近幾年逐漸興起的原因大致上可分為：1.受到全球經濟不景氣影響個人創業、新創公司與中小企業因缺乏信用等級，較不易取得傳統金融機構的融資。2. 2005年Youtube興起，帶動網路影片分享的熱潮，使募資者能以更生動活潑的多媒體影音介紹其新穎想法與創意計畫，讓募資者跨越地域的限制，直接與潛在資金贊助者接觸，不僅降低交易成本，也擴大了與人的連結，增加募資成功的可能性。
整體而言，本論文以深度訪談法進行研究，研究群眾募資產業的經營策略。最後，根據研究結果提出結論。本論文的研究結論包括下列重點：根據訪談內容，平台業者需要導正提案者與贊助者之觀念，並且協助提案者完成提案的發布以及產品的製作，建立一個對於提案者友善的創作環境。除此之外，群眾募資平台的業者也需要去開發贊助者市場，除了能讓群眾募資平台獲得更多的營收，對於提案者來說亦能獲得較多資金去完成提案。

The history of crowdfunding has been traced back to 18th century in Ireland. Not until financial crisis did people rethink about crowdfunding. Crowdfunding not only gives small and medium enterprises a way to collect money but also provides them with a platform to communicate to their customer. The reason why crowdfunding gradually spring up is because the risen of internet and Youtube, people can easily share their thought by making a film and uploading it on Youtube, which can contact with their potential backers and most importantly, increase the possibility of fundraising success.
Overall, this thesis based on in-depth interview. In this thesis include the following points: According to the interview, to a crowdfunding company, they should correct the concept of crowdfunding to backers and startup company. Also, the platform company should establish a friendly environment for startup company to create projects. Most important, crowdfunding company should develop backer’s market in order to get more profit and offer startup company more funds to bring their project out to the market.

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二、英文部分
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三、網路部分
1. SEC
https://www.sec.gov/news/pressrelease/2015-249.html
2. 美國全國群眾募資協會
https://zh-tw.facebook.com/NLCFA/
3. Massolution (2015), 2015CF THE CROWDFUNDING INDUSTRY REPORT
http://crowdexpert.com/crowdfunding-industry-statistics/#
4. Report: Global Crowdfunding Market 2016-2020
http://crowdfundbeat.com/2016/02/03/report-global-crowdfunding-market-2016-2020/
5. The Global Crowdfunding Industry Raised $34.4 Billion In 2015, And Could Surpass VC In 2016
https://dazeinfo.com/2016/01/12/crowdfunding-industry-34-4-billion-surpass-vc-2016/
6. Trends Show Crowdfunding To Surpass VC In 2016
https://www.forbes.com/sites/chancebarnett/2015/06/09/trends-show-crowdfunding-to-surpass-vc-in-2016/#545a9c304547