近年來中國市場興起的山寨文化產品正顛覆全球市場，尤以2G山寨手機市場為最，且不論智慧財產權問題，山寨機可以在中國與新興市場快速崛起，除了抓住某族群消費者的需求外，但其外觀模仿、快速生產、忽略產品品質與售後服務成本等特色，近期因未經國家或區域電信機構驗證的手機產品所衍生的品質、安全等問題，產生的消費糾紛不斷。因而山寨機的發源地─中國，官方要求手機銷售品質須遵從三包(包修、包換、包退)規範來保障消費者權益，以販售法規來制約銷售到市面的手機產品應有的品質水準以保護消費者。
故本研究將以中國市場販售移動電話品質規範為量化的品質目標，透過訪談手機公司多年品質經驗假以行之有年的國際組織所製訂可靠度試驗模型，以達到三包有效期1年的品質目標，假設產品為一定批量生產型態並以業界使用之標準成本制度對可靠度試驗成本做合理的估算，以產品材料成本比例、成本標竿與時間成本比較等觀點，分析增加之成本對山寨機業者的影響，建立山寨機業者跨入正規軍品質之可靠度成本預估。
本研究成本預估方案除提供山寨機廠商符合中國行動電話販售規範外，亦可提供電信營運商或是通路商採購手機時評估產品耐用度品質之用。

The rise and development of countefeit (Shan-Zhai) products, especially the 2G Shan-Zhai handsets in China market, has subverted the global market in the recent years. Not mention to the issue of intellectual property rights, the disputes of consumers over the quality and safety of the unapproved handset products has been growing up seriously. In order to control product quality and protect consumer's right, the government of China, the cradle of Shan-Zhai handsets, has asked manufactories to follow the sale regulation named Three Guarantees for product repairing, exchange and return.
This research will use the China's sale regulation of handset as an quality standard to achieve the target of Three Guarantees through the interviews of companies in handset industry and the experience of Reliability Testing Model running these years and assume that the products are batch manufacture, and reasonably estimating the reliability cost by theStandard Costing System model which has been adoped by international institutes for years.
To analyze the impact for Shan-Zhai manufactures from adding cost through the view of proportion calculation of material cost, benchmark, and the time cost comparison. The relliability cost assessment could be used as the cost reference for Shan-Zhai manufacturers to reach the quality of standard product.
The cost projection from this research offers an approach for Shan-Zhai handset manufactures to conform the China's handset sale regulation and also provides a method to evaluate product quality for telecommunication companies and distributors.

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