文化、傳統技藝、生活方式是祖先留給我們的寶貴遺產，裡面有他們的生活經驗、智慧以及態度，也是我們生存環境、歷史的重要組成部分，每個部分都有它保存的價值及重要性。而文化、傳統技藝除了是我們的重要資產，同時也可以創造經濟效益，文化創意產業的發展，即是將文化味道保留，並創造商業契機。
本研究以三峽藍染為例，探討文化技藝的復興。王淑宜老師等三角湧文化協進會的人員從耆老口述訪問、探詢菁路古道，了解到早期三峽染布業的發展與變遷；1999年成立「三峽傳統染色技藝復原工作團隊」，由幾位老師提供技術支援與工藝指導，展開三峽藍染的復原學習課程；至師大與輔大學習染布的基本技藝、創作的概念，成功的將作品商品化並發展出一套屬於自己的商業模式。2002年舉辦了第一屆藍染節，重新喚醒民眾對三峽染的記憶，隨著舉辦次數的增加，讓藍染成為三峽的代名詞之一，也成功的發揚在地特色文化並帶動觀光產業。藍染種子人才培訓課程，有計劃的培訓三峽在地人才，使三峽藍染向下紮根；藍染DIY體驗教學讓民眾體驗並引發興趣，進一步加深民眾對藍染的印象，達到文化推廣以及傳承的目的；最後透過文創商品的開發，賦予三峽藍染新的意義及價值。
本個案可用於討論資源拼湊理論、商業模式、左右開弓與文化創意產業發展等相關議題。通過本個案的探討，將可以更了解文化創意產業發展之商業模式設計。

Culture, traditional arts, and lifestyle are the precious heritage that our ancestors left us, which has their life experience, wisdom, and attitude, and is an important part of our living environment and history. The valuable heritage should be well preserved. Culture and traditional arts are not only our important assets, but they can also create cost-effectiveness. The development of cultural and creative industries, which retains the cultural flavor, also created considerable business opportunities.
The case study of SanXia Indigo Dye discusses the revival of cultural art. Ms. Wang Shu Yi and members from Sanchiaoyung Cultural Promotion Association started to interview the elders, tracking the old trail of Jing to know the development and changes of the early dyeing industry in SanXia. In 1999 they established "SanXia traditional dyeing art restoration team." Several teachers provide technical support and technical guidance. Then Ms. Wang Shu Yi and other members started the SanXia Indigo Dye restoration learning courses. They went to National Taiwan Normal University and Fu Jen Catholic University to learn basic and creative dyeing skills. They successfully commercialize their works and develop their own business model. In 2002 “SanXia Indigo Dye Festival” was held for the first time to revive people's memories of SanXia Indigo Dye. As SanXia Indigo Dye Festival becomes a regular activity, Indigo Dye becomes one of the synonymous of SanXia. It successfully promotes tourism and local cultural characteristics by designing training courses for local people who wants to become the Indigo Dye seed teachers. The course of Indigo Dye DIY Experience sparks people's interest, and strengthens their impression of Indigo Dye to achieve the goal of promoting the culture and the purpose of inheritance. Finally, through the development of cultural creative goods, the workshop gives a new meaning and value to the SanXia Indigo Dye.
This case can be used to discuss the theory about Bricolage, Business Model, Ambidexterity and Cultural and Creative Industries, and other related issues. By discussing this case, students will be able to know better about the design of Cultural and Creative Industries Business Model.

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