隨著網際網路進入Web2.0的時代，消費者在網路上發表意見的門檻已漸消失。如此一來，評論對消費者購買意圖將有更大的影響效果。因此本研究進行相關探討。
本研究採用實驗設計方式，以手機應用程式（Application, App）作為被評論之產品。透過網路發放問卷，共蒐集246份有效樣本。以成對樣本t檢定與結構方程式模型得出結果。結果顯示評論類型在消費者的從眾行為與評論幫助性上，並沒有顯著差異；但是，若以不同的評論類型來看，對屬性導向評論而言，評論幫助性與購買意願之間存在從眾行為的中介效果；反之，對利益導向評論而言，評論幫助性與購買意願之間未存在從眾行為的中介效果。
因此，本研究建議企業應多注重評論類型的影響，並鼓勵消費者寫下屬性導向的評論。此外，對App開發團隊而言，可以注重與消費者溝通的平台。

With the developed of the Internet, the barriers of commenting on the net fade away. Thus, consumers purchase intention will be influenced by reviews more strongly than before. So, the research is to investigate these related questions below.
We use a design of experiment. Mobile application is the reviewed product. The paired-samples t test and SEM are conducted based on 246 valid questionnaires. Results suggest that the mediate effect exists between review helpfulness and purchase intention, on the contrary, there is no mediate effect of conformity behavior between review helpfulness and purchase intention under the influenced by benefit-centric review.
Thus, the research suggests that the company should emphasize on review type, and encourage users write attribute-centric reviews down. For the App developer, they could develop a communication platform which is easy to use for users.

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資策會（2014），「2014臺灣消費者行動裝置暨APP使用行為研究調查報告」，取自：http://www.iii.org.tw/m/News-more.aspx?id=1475