摘要
最初在2006年開始喊出「雲端」一詞時，被資訊業界廣泛認為「雲端」，是一種嶄新的行銷手法，當時只是為了增加硬體銷售而提出的口號，但主導資訊技術的國際大廠IBM卻指出，雲端運算的出現是一個網際網路服務運算技術繼往開來的發展進程。隨後幾年的發展，我們看到Smart Phone開始帶領起的個人雲端服務風潮，已知雲端運算的應用與技術，正持續的在發展與進步當Apple、Facebook、Google、Amazon、Line等個人化服務與電子商務全面又快速的入侵人類的生活。直至2016年，許多因應雲端運算技術發展出的新興科技，已日漸萌芽茁壯，更多的雲端運算發展思維與商務模式，已經開始拓展到企業與政府組織之既有的傳統IT架構之中。在雲端運算服務發展初期，許多被認為雲端運算的服務疑慮及資訊安全問題，將慢慢地不再是問題，會因現今眾多的新技術發展而有許多解決方案。

因此當新興之資訊科技之技術持續發展，帶動新型的商業經營模式進入傳統資訊服務市場，雖期望可發展出許多新服務，可提供給企業與政府組織的使用者，更多服務的選項，故當資訊服務將以選擇多樣化的面貌呈現給目標客戶群，同時也將因此會引發更多的服務面向問題與價格考量的因素。故當資訊服務之市場競爭對手增加時，而此時傳統的資訊服務系統整合業者，面對未來的企業競爭策略的制定方向是該守成或是服務創新，成為許多業者最為關心議題。故本研究以「企業經營策略」、「服務創新」和「關鍵成功因素」為研究探討構面作為主軸，希望能藉由此產業議題之探討，針對雲端運算服務發展下，提供給傳統資訊服務系統整合業者的更多思考方向。

Abstract
Started in 2006, "cloud" the term was brought out for the first time and widely regarded as one of new marketing methods in the information industry. It was happened as a slogan to merely increase computer hardware sales. But, IBM, a leading global I.T. corporate, has pointed out that the emergence of cloud computing was one of internet services, and it develops in the computing technology, carrying on the past and forwarding to the future. Followed by several years of the development, we see Smart Phone began to lead the trend in the personal cloud service, known the cloud computing application and technology, which is still continuing in the development and progress as Apple, Facebook, Google, Amazon, Line and other personalized services and e-commerce go all out and quickly influence the human life. In response to a number of the cloud computing technology, it was not until 2016, that the emerging technology had developed and become robust and strong. There are more and more development thoughts and business models of the cloud computing have begun to expand to the existing traditional I.T. infrastructures of businesses and governmental organizations. During the early stages of the development of the Cloud computing service, many issues and concerns of the cloud computing services, such as the information security issue, will gradually be no longer a problem. New technologies, new solutions.
Thus, as the emerging information technology kept developing, the new business models were brought out and then entered into the traditional information services market. Although it was expected to develop many new services and could provide the users of the businesses and governmental organizations with more service options. So, as the information service will provide the target customers with more diverse options, consequently, it will also lead to more problem-oriented service and price considerations. Thus, when the number of competitor increases in the market, the traditional information services and systems integration businesses will face the problem with setting the direction of the corporate competitive strategy for the future. And it will become the most concerned issue that whether or not the strategy is conservative or service innovation. Finally, based on "business strategy", "service innovation" and "critical success factors", the study is to explore the industry issues, focusing on the service development of cloud computing, and then, providing more perspectives for the traditional information services and systems integration businesses.

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