隨著科技快速變遷，面對數位化浪潮來襲，企業經營必然要因應時代趨勢動態改變策略，聚焦核心競爭力、調整產品和市場，才能不被時代所淘汰。個案公司為172年的百年企業，橫跨三個世紀的歷史背景和發展沿革，過程中歷經多次重大事件和劇烈的組織變革，都逐一克服並站上產業內的領導地位，至今屹立不搖，從其傳承百年的創辦人發明家創新精神、企業文化、核心能力聚焦、關鍵決策、扭轉危機為契機和對企業社會責任的使命等特質，都是值得作為現今企業經營借鏡參考與學習的。
而在21世紀出現兩個重要關鍵時刻，驅動了個案公司重新檢視企業價值和競爭力，一個是全球誠信危機，另一個則是面對數位化浪潮進行典範轉移，個案公司把握住機會轉型，持續創新企業價值以達經營永續。

Confronting with drastic development of innovative technologies and megatrend of digitalization, companies must take actions with flexibility and agility, to focus on core competency and to adjust products and market with updated strategies in order to sustain competitiveness. The case company has a 172-year long history and had experienced several major events, crises and organization restructuring, which laid strong and profound base for the company’s success today. Innovation spirit and corporate culture, core competency, critical strategies, successful crises management and strong commitment to corporate social responsibility are key elements that embedded in the company’s history and made great contribution to the company’s outstanding performance nowadays.
Nevertheless, there were two critical moments for the case company. One is the company’s global bribery scandal and the other is the paradigm shift under the trend of digitalization. The case company turned the crisis into opportunity and successfully mastered the trend of digitalization through a grand organizational digital transformation, continuously innovating corporate value and sustaining corporate operation.

英文文獻
1. David J. Collis and Tonia Junkee (2018), Digitalization at Siemens, Harvard Business Review
2. Drucker, F. Peter (2002), “The Discipline of Innovation”, Harvard Business Review, Vol.80, No8, pp. 95-103.

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3. 吳怡靜(2019)，數位轉型必懂: 四敵人、五法則，天下雜誌678期
4. 彼得‧杜拉克 Peter F. Drucker (1994) ，打造與時俱進的策略，哈佛商業評論，全球繁體中文版。
5. 彼得‧杜拉克 Peter F. Drucker (2002)，創新的七大修練，哈佛商業評論，全球繁體中文版。
6. 彼得‧羅瑟Peter Löscher (2012) ，變革的醜聞驅動程式，哈佛商業評論，全球繁體中文版。
7. 金偉燦 W. Chan Kim，芮妮．莫伯尼 Renee Mauborgne (1997) ，邁向價值創新，哈佛商業評論，全球繁體中文版。
8. 柯林斯James C. Collins，薄樂斯 Jerry I. Porras (2007) ，基業長青 (Built to Last: Successful Habits of Visionary Companies) 。
9. 保羅‧希利Paul Healy，喬治‧塞拉芬George Serafeim (2019)，法規遵循制度只能治標，打造零醜聞公司，哈佛商業評論，全球繁體中文版。
10. 納桑‧弗爾Nathan Furr，安德魯‧施皮洛Andrew Shipilov (2019)，全面破壞不是唯一做法，數位不等於打掉重練，哈佛商業評論，全球繁體中文版。
11. 麥可‧波特 Michael E. Porter 馬克‧克瑞默 Mark R. Kramer (2011) ，波特：創造共享價值，哈佛商業評論，全球繁體中文版。
12. 麥克斯威爾‧威塞爾 Maxwell Wessel，亞倫‧萊維 Aaron Levie，羅伯‧西格爾 Robert Siegel ( 2016) ，當過去的成功過時了，哈佛商業評論，全球繁體中文版。
13. 傑佛瑞‧伊梅特 Jeffrey R. Immelt (2017)，我如何再造奇異，哈佛商業評論，全球繁體中文版。
14. 普哈拉 C.K. Prahalad，蓋瑞．哈默爾 Gary Hamel (2007) ，企業的核心能力，哈佛商業評論，全球繁體中文版。
15. 湯瑪斯，佛里曼Thomas L. Friedman (2005)，世界是平的(The World Is Flat) 。
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參考網站
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