隨者產業科技研發、生產能力的進步，競爭同業之間的區隔日趨縮短，而工業設計則在這樣的環境下日趨重要。本個案描述一位歐洲設計師Kris Verstockt在1995年來到台灣後，看到台灣設計產業在未來將有著很多發展機會，於2001年成立CRE8設計公司，伴隨者台灣產業，從原本的OEM市場，到ODM市場，再進入OBM市場；產業也隨著市場發展而日益累積各種不同的經驗與資源。
2016年個案公司受邀前往深圳國際工業設計展，開啟了不少當地客戶的注意，紛紛邀請CRE8前往設立公司，願意合作委託產品設計案，開啟了本個案的契機。個案公司經過審慎評估，決定在深圳用相對保守的方式設立服務據點，並有效規劃公司的設計資源，克服距離的限制，發揮最大的設計能量，成功拓展中國市場。
本研究以哈佛個案研究之方式進行，藉由A、B兩個個案內容來進行工業設計公司透過資源基礎、資源拼湊、VUCA的對應、價值共創等議題作探討，了解個案公司前進中國市場的決策與發展過程。了解歐洲創辦人在台灣設立工業設計公司，隨者市場動態發展採取保齡球策略逐漸成長，厚植公司的核心資源；如何善用手邊現有的資源，轉變他用來減少前進中國市場初期的各種投資；如何面對變化快速、模糊易變、充滿不確定性的中國電子產業市場，做出新時代領袖應有的VUCA對應；最後，如何與大陸客戶成功合作，透過個案公司的專業服務提升客戶的品牌形象，互利共好，共創產業價值。

With the advance of technology, product development and production capabilities, the distinction between competing companies is becoming shorter and shorter, and industrial design is becoming increasingly important in this environment. This case describes an European designer, Mr. Kris Verstockt, who came to Taiwan in 1995 and saw great opportunities for the future of the Taiwanese design industry. With that in mind, he founded CRE8 in 2001 and has followed the industry in Taiwan from the original OEM to the ODM and then to the OBM market; CRE8 has accumulated various experiences and resources with the evolution of the market.
In 2016, the case company was invited to the Shenzhen International Industrial Design Exhibition, which drew the attention of many potential customers there, who invited CRE8 to set up a company and were willing to cooperate in design projects, which was the turning point of this case study. After careful evaluation, the case company decided to set up a service base in Shenzhen in a relatively conservative manner and effectively planned the company's design resources to overcome the limitation of distance and maximize the design energy to successfully expand the Chinese market.
The case is adapted Harvard Case Study research method in two parts: Case Study A and B to explore the industrial design company's decision-making process to enter and develop the Chinese market through the theories of Resource-Based View, Resource Bricolage, VUCA Responses, and Value Co-creation. Learn about the European founder who set up an industrial design company in Taiwan and gradually grew with the market dynamically by using a bowling strategy to build up the company's core value. How to make the best use of the resources at hand and transform them to reduce the initial investment while entering the China market; how to make the VUCA response that the leaders of the new era should make in the face of the volatility, uncertainty complexity and ambiguity of China electronics market. Finally, how to cooperate successfully with the mainland customers and enhance the brand image of the customers through the professional services of CRE8, to create mutual benefits and value for both parties.

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三、 網站參考資料
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