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研究生: 劉勵中
Li-Chung Liu
論文名稱: 主動風險管理之新產品開發流程-以筆記型電腦產品為例
Proactive Risk Management for New Product Development Process - A Case Study of Laptop Development
指導教授: 黃世禎
Sun-Jen Huang
口試委員: 羅天一
Tain-Yi Luor
盧希鵬
Hsi-Peng Lu
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 66
中文關鍵詞: 風險優先係數主動風險管理SWOT分析新產品開發專案管理
外文關鍵詞: Proactive Risk Management, SWOT Analysis, New Product Development, Project Management, Risk Priority Number
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  • 資訊電子產業在國際的市場上一直是屬於高度競爭的產業類別,在政府大力推動高科技產業經濟的發展下,台灣自1980年代起便開始和國際資訊電子大廠接軌展開密切的合作,因為地狹人稠而使得中小企業密集,因而形成了完整的上下游產業鏈,也因此累積了硬體方面的製造實力,造就了今日台灣在科技產業的一席之地,但是台灣的產業優勢由於產業外移,在更低廉的製造生產成本競爭之下而受到威脅,因此台灣產業要成功升級轉型,就必須更積極的發展新產品、新服務方面的開發及管理能力。

    發展一個適合企業自己產品開發的主動風險管理方法和流程、減少新產品開發專案的風險影響,避免重複工作使企業的組織與資源得到更有效率的運用,將新產品從開發到投入市場的時間、成本和品質控管達到最佳化,順利的將新產品開發上市,是強化企業的第一要務。 因此需要建立一個早期判斷風險的方法和控管機制以系統化的方法,涵括整個新產品開發流程的主動風險管控模式,幫助新產品開發專案的執行。本論文提供一個新產品開發專案執行時對於專案可能發生的風險及早的辨識、衡量並預先擬定對策計劃與階段監控的管理模型,使得專案經理能依據風險影響的程度,更有效的運用專案資源,順利的推展專案的執行。


    Electronic information industry has always been a highly competitive category in the international market. Under the massive promotion by the government towards the high-tech industry, Taiwan began to have close cooperation with the world’s largest information technology companies since the 1980s. Because Taiwan is densely populated and the SMEs are densely concentrated, it’s formed a complete industrial chain, and thus accumulated strengths in manufacturing hardware and won a place in today's IT industry. However, Taiwan's industrial advantages have been affected by industrial relocation and threatened by cheaper manufacturing cost competitiveness. Therefore in order to make the upgrading and transformation of Taiwan's industry successful, we must be more aggressive in the development of new products, new services development and management capabilities.
    The development of a suitable operating condition for the enterprise itself and optimizing new product development management methods to reduce the potential impact of new product development projects and avoid re-inventing the wheel can make more efficient use of resources. It can optimize whole process, from the development to the timing of market launch for cost and quality control, making the new product development and the launch smoothly. It is the most important task to strengthen an enterprise. Therefore it’s necessary to establish an early judgment of risk control mechanism and method in a systematic way. The method includes proactive risk management and model controlling in the entire new product development process in order to help implement the new product development project successfully. This thesis/research provides a management model which can identify risks that may occur during the development of a new product in advance. Furthermore, it measures risks and planning ways to deal with them instantly and supervises every stage. Within this model the project manager can use the project resources more effectively and execute the project more smoothly.

    中文摘要 I ABSTRACT II 誌 謝 III 目 錄 Ⅳ 表目錄 VI 圖目錄 VII 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 2 1.3 研究範圍與限制 3 1.4 研究流程 3 第二章 文獻探討 6 2.1 專案開發管理 6 2.2 新產品開發階段關卡理論 10 2.3 風險管理理論 12 2.3.1專案風險的定義 12 2.3.2專案風險管理的流程 13 第三章 研究方法 21 3.1 研究架構 21 3.2 研究對象與資料蒐集 22 3.3 研究流程圖 23 第四章 主動風險管理之新產品開發流程 24 4.1 新產品開發流程 24 4.2 主動風險管理之新產品開發流程 28 4.2.1流程與執行步驟 28 4.2.2風險分析與量化方法 33 4.2.3風險監控審核關卡 38 4.2.4風險管理績效評核 40 第五章 樣本個案說明 41 5.1 產業現況分析 41 5.2 個案公司介紹 46 5.2.1企業簡介 46 5.2.2主要產品與銷售業務流程 48 5.2.2.1產品類別 48 5.2.2.2 銷售業務模式 50 5.2.3戴爾電腦的SWOT 52 5.3 主動風險管理之新產品開發流程案例 56 第六章 研究分析與建議 59 6.1 研究結果分析 59 6.2 研究建議 61 參考文獻 62 一、中文文獻 62 二、英文文獻 63 三、網頁資料 66

    一、中文文獻
    1. 陳繼堯(1999),「危險管理論」,智勝文化事業。
    2. 宋明哲(2001),「現代風險管理」,台北:五南圖書公司。
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    4. 鄭燦堂(2015),「風險管理-理論與實務七版」,台北:五南圖書公司。
    5. 陳琦樺(2008)台灣電子產業價值創造之研究中山大學企業管理學系碩士論文。
    6. Michael Dell (1999),「戴爾的秘密,戴爾電腦總裁現身說法」,謝綺蓉譯,大塊文化出版社。
    7. 尚榮安譯 (2001) ,個案研究,弘智出版社。

    二、英文文獻
    8.Project Management Institute (PMI). A Guide to the Project Management Body of Knowledge: PMBOK® Guide Fifth Edition, 2013
    9.Product Development and Management Association,Handbook of New Product Development (3rd Edition)
    10.Robert G. Cooper,Stage-Gate Systems: A New Tool for Managing New Products,1990
    11.Cooper, R. G., 2008, Perspective: The Stage‐Gate® Idea‐to‐Launch Process—Update, What's New, and NexGen Systems*. Journal of Product Innovation Management, 25(3), pp. 213-232
    12.Chris Chapman and Stephen Ward,Project Risk Management Processes Techniques Insights,1997
    13.David Baccarini,Risk Management Australian Style—Theory vs.Practice,2001
    14.Dr. Kerzner, Harold,” Project Management: A System Approach to Planning, Scheduling and Controlling, 2nd ed.”, Van No Strand Reinhold Co.”, 1984.
    15.Knight, K. W.,” The Risk Management Process”, Risk Management Conference & Exhibition, p1-14, 1999.
    16.Peter Wohl and T. W. Williams,” Design of Compactors for 50 Signature-Analyzers in Built-in Self-test”, Conferencer, 2001
    17.Smith GP, Merritt MG. Proactive risk management. New York, USA: Productivity Press; 2002.
    18.Cappels MT. Financially focused project management. Fort Lauderdale, FL, USA: J Ross Publishing, Inc.; 2004
    19.Risk management guide for DOD acquisition sixth edition. USA:Department
    of defense, USA; 2006. , accessed 17.5.2009
    20.Colin Dobie (2007),Handbook of Project Management
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    三、網頁資料
    1.科技政策研究與資訊中心:http://iknow.stpi.narl.org.tw/Default.aspx
    2.專案經理電子雜誌:http://pmsuccess.dyndns.org/joomla/
    3.資策會產業研究報告:http://mic.iii.org.tw/index.asp
    4.台灣產業經濟研究院:http://www.tier.org.tw/
    5.Stage-Gate官方網站:http://www.stage-gate.com/resources_stage-gate_openinnovation.php#1
    6.DELL 官方網站2015 Annual Report to Customers:https://powermore.dell.com/dell-2015-annual-report-to-customers/

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