研究生: |
陳致豪 Jyh-Hao Chen |
---|---|
論文名稱: |
青雲有路志為梯,微型創業銀飾品商發展策略研究~以EUMA公司為案例 Where There’s a Will There’s a Way, Research on Development Strategies of Micro-entrepreneurial Silver Jewelry Traders—The Case Study of the Euma Co. |
指導教授: |
鄭仁偉
Jen-wei Cheng |
口試委員: |
葉穎蓉
Ying-jung Yeh 林義貴 Yi-Kuei Lin |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2018 |
畢業學年度: | 106 |
語文別: | 中文 |
論文頁數: | 35 |
中文關鍵詞: | 微型創業 、手作銀飾 、商業模式 |
外文關鍵詞: | Micro-entrepreneurships, Handmade Silverware, Business Model |
相關次數: | 點閱:221 下載:0 |
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查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
利用個人創意及專業技能,進行手工自製商品銷售,是一很普遍的低成本微型創業模式,再加上近年來台灣的手作風愈來愈風行,喜歡具創意手作品的人也有增加的趨勢,具有手作品製作能力者可靠著一雙巧手與獨特創意,打造出風格鮮明的手工飾品,賣給喜歡創意手作品的客人。
個案公司創辦人,從原本的家庭主婦身分走出家庭,透過手作銀飾進行微型創業,從市場擺攤到開立屬於自己的店面,期間克服種種的創業危機,迅速的調整營運策略,最終順利迎來創業成功的果實。
本論文以哈佛式個案撰寫,論文包括個案內容和教師教學指引手冊兩部分,透過教師引導,以個案為實例探討:何謂微型創業?創業的動機與成功的因素?遇到危機如何快速面對?期望本個案論文可提供給對創業懷有夢想的小資族做為參考。
In recent years, the micro-entrepreneurship model has to become a trend in Taiwan. It's rather common people choose to start their own business through low-cost homemade handicrafts nowadays. The advantages of working at home and the low entry cost have encouraged many craftsmen to the pursuit of their own handicrafts brand.
A housewife turned entrepreneur, the main character of this case uses her gifted talents to create homemade silver ornaments. She overcomes various obstacles from selling in flea markets to opening her own shop. It is her quick adjustment in all the operating strategies that lead to an entrepreneurial success.
This paper is written in the similar form of the Harvard Case Study. The thesis includes two parts: the case content and teaching notes. Through teacher's guidance and case study, this thesis discusses What is micro-entrepreneurship? Entrepreneurial motivation and what factors contribute success? How to deal with the crisis in a time sensitive manner? It is expected that this case paper can be used as a reference for the petty bourgeoisie who dreams of entrepreneurship.
中文文獻
廖青惠(2007),榮民創業歷程探究。臺師大工業教育系碩士班論文。
行政院主計處(2013),由工商普查資料看臺灣中小企業發展特色與變遷趨勢,台北:行政院主計處。
經濟部中小企業處(2017),2017年中小企業白皮書,台北:經濟部中小企業處。
李靜采(2008),女人做的好生意,台北:大塊文化出版。
蕭漢良(2016),青年微型創業成功因素之探討,2016 休閒餐旅觀光教育國際學術研討會。
陳輝吉(1997),《創業家》,台北:麥田。
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英文文獻
Benjamin, G. and Philip, L. (1986). A Behavioral Model of Entrepreneurial Supply, Journal of Small Business Management, pp.45-53.
Bowen, D. D. and Hisrich, R. D. (1986). On the Female Entrepreneur: 30 Years of Re-search and New Directions for Gender and Entrepreneurship Scholarship, Academy of Management Review, 11(2), pp.393-407.
Dubini, P. (1989). The Influence of Motivations and Environment on Business Start-Ups: Some Hints for Public Policies, Journal of Business Venturing, Vol.4, No.1, pp.11-26
Gartner, W. B. (1985). A Conceptual Framework for Describing the Phenomenon of New Venture Creation, Academy of Management Review, Vol. 10(4), pp.696-707.
Ghosh, B.C. and Kwan, W. (1996). An Analysis of Key Success Factors of SMEs: A Comparative Study of Singapore/Malaysia and Australia/New Zealand, Unpublished.
Naman, J. L. and Slevin, D. P. (1993). Entrepreneurship and the Concept of Fit: A Model and Empirical Tests. Strategic Management Journal, 14, pp.137-153.
Osterwalder, A. and Pigneur,Y. (2012). Business Model Generation: A Handbook for Vi-sionaries, Game Changers, and Challengers. U.S.A.: John Wiley & Sons Inc.
Schumpeter, J. A. (1934). The Theory of Economic Development, U.S.A.:Cambridge Mass, Harvard University Press.
網站資源
yes123求職網職場白皮書「2017年09月 上班族創業計畫調查」,https://www.yes123.com.tw/admin/white_paper/index_detail.asp?id=20170926141124
台北產經「全球創業觀察—2017/18全球創業觀察 (The Global Entrepreneurship Monitor, GEM)」,https://www.taipeiecon.taipei/article_cont.aspx?MSid=1001024647507414231&MmmID=1205&CatID=707755502234500202
政府資料開放平台「微型創業鳳凰貸款每年度相關數據統計」,https://data.gov.tw/dataset/18574
青年創業網(2015)。開店創業的眉角。http://sme.moeasmea.gov.tw/startup /modules/convenience_pack/pack_01/
58創業加盟網,http://big5.58cyjm.com/wenda/cyys/3604.shtml
獨立評論。鄭志凱(2014) 。願「微型創業」遍地開花,https://opinion.cw.com.tw/blog/profile/60/article/1834
中國產業信息網,http://www.chyxx.com/