針對近年來3D列印知識越來越普及且市場越來越能夠接受3D列印，3D列印逐漸成為一項趨勢，在這個環境下，許多企業都著手開始進行3D列印的研究，想佔領這塊大餅，但由於這3D列印機是一項新穎的技術與產品，針對的客群較為不同且與一般產品進行行銷模式不太一樣，因此，對於3D列印機的行銷方式是每間企業所必須具備的。
本研究旨要對於個案公司的桌上型3D列印產品，應該要如何進行行銷，使消費者們能夠接收到新產品的相關資訊，隨著資訊爆炸、科技不斷提升與突破的環境下，電子商務、Online to Online(O2O)、群眾募資、社群廣告和展示型廣告、搜尋引擎行銷(SEM)、病毒式行銷等議題不斷被討論，新科技的出現打破了傳統市場的規則，也改變現在消費者的習慣與認知。當網際網路盛行與手機或平板電腦等行動上網裝置普及，國際間網路族群不斷地迅速成長，網路已經成為現代通商的新絲路。
因此，本研究將藉由在不同時期使用不同的行銷策略，研究個案公司的產品是能否適應現在的市場，從最開始使用群眾募資預購方式來進行3D列印機進入市場的初期行銷活動設計，以此吸引第一批創新者創客並且打出知名度，接著定期參加商展、舉辦體驗營隊、在社群網站上釋放消息與策略聯盟等行銷模式活動將吸引的人群從創新者跨越鴻溝到達早期大眾，再利用電子郵件行銷建立潛在客戶名單與維持與舊有客戶的聯繫不斷地擴大客群，並且使用電商平台更加擴展知名度以及在市面上進行大規模販售，在最後接收客戶的回饋且不斷改進與研發推出下一個更符合客群的新產品，再吸引更多的客群，這樣不斷的良性循環，將會是一件產品在行銷方面能夠永續發展的成功之道。

In view of the increasing popularity of 3D printing knowledge and the increasing acceptance of 3D printing in the market, 3D printing has gradually become a trend. In this environment, many companies have begun to carry out 3D printing research and want to occupy this market. Howevr, 3D printer is a novel technology and product, the target group and market methods are different from general merchandise. Therefore, the marketing knowledge of 3D printers is a must for every business.
This research aims investigate the marketing strategy for the desktop 3D printer products (mobile phone 3D printer) of the case company, and let the customer can receive the information about new products. With the explosion of information, technology continuous improvement, E-commerce, Online to Online (O2O), crowdfunding, social and display advertising, search engine marketing (SEM), viral marketing and other issues are constantly being discussed. The emergence of new technologies has broken the rules of traditional markets and changed the habits and cognitions of current consumers. When the internet is popular and mobile internet devices such as mobile phones or tablets are getting popular. By rapidly growing of the international internet community, the internet marketing has become a new Silk Road for modern trade.
This research will focus on exploring different marketing strategies that are most suitable for maker-type products by using different marketing strategies. In the very beginning, using crowdfunding pre-purchase methods to design the initial marketing campaign for new products (3D printers) to enter the market, to attract the first innovators to create customers and improve awareness. After that, regularly participate trade shows, holding event camps, and releasing news on social networking sites, etc. These methods are to bring the customers cross the early masses, for example, by using email marketing to build a list of potential customers and maintaining contact with old customers, to continuously expand the customer base, and use e-commerce platform (Kickstarter and Amazon) to expand its popularity, sell it on the market and so on. At the end, we receive the feedback from our customers and continue to maintain and improve the sold products, even bring the new product launch information which is more in line with the customer needs and then to attract more customers. Such a continuous virtuous cycle will be the success of the products in the sustainable development of e-commerce marketing of 3D printier.

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