AMA(American Marketing Association) 於2011年對營銷(Marketing)的定義中, 點明了價值(Value)才是最終的交易標的, 其受益對象擴大到包含人類以外的群體.

彼得杜拉克(Peter Drucker)認為對行銷的關注和責任, 必須由企業所有部門共同承擔, 但若無法形塑企業所有人共同的心智模式, 就無法合作有效行動.

電腦產業全球出貨量自2011年起逐年下滑, 即使Covid-19疫情帶來居家工作對電腦的需求, 展望未來, 不容樂觀, 電腦產業除了展開多角化經營來彌補未來減損的營業額外, 更必須在產品規劃和研究發展提高命中率, 這需要明確的策略來分配資源, 指導行動, 為思考指引方向.

本研究探討如何由巨觀的遠眺, 到內省自身的方式來產生策略時, 發現當策略要落地時, 我們需要可信的數據來幫助決策.

Weber, Fechner, Steven 等心理物理學家証明心智模式是可以量測的, 本研究設法找出人類對包括價格在內的, 不同物理刺激的偏好曲線, 以歷史銷售量為基礎, 估算出各項物理刺激對應到產品上的權重, 進而可應用於估算出整體的偏好, 供策略制定及規劃科技技術藍圖之用, 其中發現價格即使容易被模仿而失去競爭力, 但仍是最主要的偏好, 而依經驗, 品質則難以模仿, 是最具價值的競爭力.

AMA(American Marketing Association) defined 「Marketing」 in 2011, and it pointed out that 「Value」 is the ultimate transaction target, its beneficiaries are expanded to include groups other than humans.
Peter Drucker believes that the attention and responsibility for marketing must be shared by all departments of the enterprise. But if we cannot shape the common mental model of all business members, you cannot cooperate and act effectively.
The global shipments of the computer industry have been declining year by year since 2011. Even though the Covid-19 epidemic had increased the demand for computers for work from home, it is not optimistic when looking forward to the future. Besides launching diversified operations to compensate for future revenue losses, the computer industry must increase the hit rate while product planning and research and development of existing operations, which requires a clear strategy to allocate resources, guide actions, and guide thinking.
When this research explored strategies from the macro view to the introspection of oneself, we found that we need credible data to help building up strategies.
Psychophysicists such as Weber, Fechner, Steven, etc. proved that mental models are measurable and rigid, this research tended to figure out human preference curves for different physical stimuli, including prices. Based on historical sales, estimates the weights of each physical stimulus of products, which can then be used to estimate overall preferences. It is useful for strategy formulation and planning of technology roadmap, although price is most attractive factor but it can be adapted by competitor easily, and quality is the most reliable competition factor.

引用文獻
[1] G. Gonzalez, "What factors are causal to survival of a startup," Muma Business Review, vol. 1, no. 9, pp. 97-114, 2017.
[2] M. A. Niazi, L. B. Iantovics, and A. Temkin, Review of “The Model Thinker” by Scott Page. Springer, 2020.
[3] J. M. Epstein, "Why model?," Journal of artificial societies and social simulation, vol. 11, no. 4, p. 12, 2008.
[4] G. Richardson, "Categories and causes of bank distress during the great depression, 1929–1933: The illiquidity versus insolvency debate revisited," Explorations in Economic History, vol. 44, no. 4, pp. 588-607, 2007.
[5] J. A. Schumpeter, "John Maynard Keynes 1883-1946," The American Economic Review, vol. 36, no. 4, pp. 495-518, 1946.
[6] 孙毅, 吕本富, 陈航, and 薛添, "基于网络搜索行为的消费者信心指数构建及应用研究," 管理评论, vol. 26, no. 10, p. 117, 2014.
[7] P. Kotler, N. Rackham, and S. Krishnaswamy, "Ending the war between sales and marketing," Harvard business review, vol. 84, no. 7/8, p. 68, 2006.
[8] T. Sammut-Bonnici and D. Galea, "PEST analysis," 2014.
[9] W. C. Kim and R. Mauborgne, "Charting your company's future," Harvard business review, vol. 80, no. 6, pp. 76-85, 2002.
[10] T. Engen, "Psychophysics," in States of brain and mind: Springer, 1988, pp. 89-91.
[11] A. AMA, "Marketing definitions: A glossary of marketing terms," Chicago, IL: American Marketing Association, 1960.
[12] O. Ferrell and G. H. Lucas, "An Evaluation of Progress in the Development of a Definition of Marketing," Journal of the Academy of Marketing Science, vol. 15, no. 3, pp. 12-23, 1987.
[13] J. Gamble, A. Gilmore, D. McCartan-Quinn, and P. Durkan, "The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s," The marketing review, vol. 11, no. 3, pp. 227-248, 2011.
[14] E. J. McCarthy, S. J. Shapiro, and W. D. Perreault, Basic marketing. Irwin-Dorsey Ontario, 1979.
[15] C. W. Lamb, J. F. Hair, and C. McDaniel, Essentials of marketing. Cengage Learning, 2011.
[16] a. BISD. "KISS-insight." https://asus.sharepoint.com (accessed 2021.
[17] 經濟部技術處, 2020/2021產業技術白皮書. 台經院, 2020.
[18] 衛福部疾管署. "COVID-19全球疫情地圖." https://covid-19.nchc.org.tw/dt_owl.php?dt_name=4&countrycode=OWID_WRL (accessed 10/28, 2021).
[19] asus. "2020華碩電腦永續報告書." asus. http://csr.asus.com/ (accessed 10/28, 2021).
[20] M. A. Schilling and R. Shankar, Strategic management of technological innovation. McGraw-Hill Education, 2019.
[21] G. A. Miller, "The magical number seven, plus or minus two: Some limits on our capacity for processing information," Psychological review, vol. 63, no. 2, p. 81, 1956.
[22] 徐遵慈. "美中貿易戰的進展、回顧與影響." https://web.wtocenter.org.tw/mobile/page.aspx?pid=338870&nid=126 (accessed 10/29, 2021).
[23] 美國之音. "美国国务院发布针对中国的旅行警告." https://www.voachinese.com/a/us-state-department-issues-travel-warning-for-china-20190103/4727598.html (accessed 10/29, 2021).
[24] A. Imperato, P. Garretson, and R. M. Harrison, "DEFENSE TECHNOLOGY PROGRAM BRIEF."
[25] 潘成夫, "量化宽松货币政策的理论, 实践与影响," 经济学家, vol. 9, no. 9, pp. 83-89, 2009.
[26] 余曉惠. "Fed QE退場牽動股匯債市 分析師：何時結束比何時開始更重要." https://news.cnyes.com/news/id/4710787 (accessed 10/29, 2021).
[27] "Principles for Reducing the Size of the Federal Reserve's Balance Sheet." FED. https://www.federalreserve.gov/newsevents/pressreleases/monetary20220126c.htm (accessed 18, Feb., 2022).
[28] R. Woodward, The organisation for economic co-operation and development (OECD). Routledge, 2009.
[29] H. Ritchie and M. Roser, "Urbanization," Our world in data, 2018.
[30] 林艳琴, "论我国未成年人监护监督制度," 学术交流, no. 8, pp. 56-59, 2013.
[31] 陈杰. "國家移民管理局擧行2021年上半年移民管理工作主要數據." https://www.nia.gov.cn/n741435/n1194535/n1431602/index.html (accessed 10/29, 2021).
[32] 曹建. "《习近平新时代中国特色社会主义思想学生读本》于今年秋季学期起在全国统一使用." 中華人民共和國教育部. http://www.moe.gov.cn/jyb_xwfb/gzdt_gzdt/s5987/202107/t20210708_543195.html (accessed 10/29, 2021).
[33] 于珊. "中共中央办公厅 国务院办公厅印发《关于进一步减轻义务教育阶段学生作业负担和校外培训负担的意见》." 新華社. http://www.gov.cn/zhengce/2021-07/24/content_5627132.htm (accessed 10/29, 2021).
[34] 楊日興. "中美科技戰衝擊 是貿易戰十倍." https://ctee.com.tw/news/global/446553.html (accessed 10/29, 2021).
[35] T客邦. "美中科技戰淺析，從供應鏈到上游研發的全面對峙." https://www.techbang.com/posts/85495-a-brief-analysis-of-the-us-china-science-and-technology-war (accessed 10/28, 2021).
[36] TSIA. "2019年台灣IC產業產值逆勢成長1.7%." https://www.eettaiwan.com/20200224nt21-taiwan-ic-industry-output-value/ (accessed 10/29, 2021).
[37] 羅之盈. "晶圓製造、IC封測市占世界第一，台灣半導體掌握全球科技生命線." 2021 第19屆 遠見高峰會. https://www.gvm.com.tw/article/82808 (accessed 10/29, 2021).
[38] 蕭閔云. "全球再建29座高產能晶圓廠！SEMI：設備支出估將超過1,400億美元." Business next. https://www.bnext.com.tw/article/63524/semi-world-fab-forecast (accessed 10/29, 2021).
[39] 林妍溱, "出售所有股權，東芝正式退出筆電市場," in iThome, ed: iThome, 2020.
[40] G. A. Moore and R. McKenna, "Crossing the chasm," 1999.
[41] G. A. Moore, Inside the tornado. Capstone, 1995.
[42] A. Marshall, Principles of economics: unabridged eighth edition. Cosimo, Inc., 2009.
[43] B. Metcalfe, "Metcalfe's law after 40 years of ethernet," Computer, vol. 46, no. 12, pp. 26-31, 2013.
[44] W. B. Arthur, Increasing returns and path dependence in the economy. University of michigan Press, 1994.
[45] W. C. Kim, "Blue ocean strategy: from theory to practice," California management review, vol. 47, no. 3, pp. 105-121, 2005.
[46] R. K. Chandy and G. J. Tellis, "Organizing for radical product innovation: The overlooked role of willingness to cannibalize," Journal of marketing research, vol. 35, no. 4, pp. 474-487, 1998.
[47] G. J. Tellis and P. N. Golder, "First to market, first to fail? Real causes of enduring market leadership," MIT Sloan management review, vol. 37, no. 2, pp. 65-75, 1996.
[48] K. Panetta. "3 Themes Surface in the 2021 Hype Cycle for Emerging Technologies." Gartner. https://www.gartner.com/smarterwithgartner/3-themes-surface-in-the-2021-hype-cycle-for-emerging-technologies (accessed 10/29, 2021).
[49] J. M. Bryson, Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons, 2018.
[50] J. Magretta, Understanding Michael Porter: The essential guide to competition and strategy. Harvard business press, 2011.
[51] G. Ekman, "Weber's law and related functions," The Journal of Psychology, vol. 47, no. 2, pp. 343-352, 1959.
[52] 蔡祟振, "韋伯律
Weber's Law," ed: 國家教育研究院, 2000.
[53] G. T. Fechner, "Elements of psychophysics, 1860," 1948.
[54] S. S. Stevens, "On the theory of scales of measurement," 1946.
[55] RIT. "Stevens' Power Law." Rochester Institute of Technology. https://www.cis.rit.edu/people/faculty/montag/vandplite/pages/chap_6/ch6p10.html (accessed 10/29, 2021).
[56] I. Newton, Philosophiae naturalis principia mathematica. typis A. et JM Duncan, 1833.
[57] W.-C. C. Chan, C.-J. Chyan, and H. Srivastava, "The Lagrange polynomials in several variables," Integral Transforms and Special Functions, vol. 12, no. 2, pp. 139-148, 2001.
[58] Wikipedia. "拉格朗日插值法." https://zh.wikipedia.org/wiki/%E6%8B%89%E6%A0%BC%E6%9C%97%E6%97%A5%E6%8F%92%E5%80%BC%E6%B3%95 (accessed.
[59] A. Faed, O. K. Hussain, and E. Chang, "A methodology to map customer complaints and measure customer satisfaction and loyalty," Service Oriented Computing and Applications, vol. 8, no. 1, pp. 33-53, 2014/03/01 2014, doi: 10.1007/s11761-013-0142-6.
[60] P. F. Drucker, "Marketing and economic development," Journal of Marketing, vol. 22, no. 3, pp. 252-259, 1958.
[61] R. E. Hiebert, "The customer century: Lessons from world class companies in integrated marketing and communications," Public Relations Review, vol. 26, no. 3, pp. 381-381, 2000.
[62] D. Hamilton et al., "Assessing treatment outcomes using a single question: the net promoter score," The bone & joint journal, vol. 96, no. 5, pp. 622-628, 2014.
[63] R. Phaal, C. J. Farrukh, and D. R. Probert, "Characterisation of technology roadmaps: purpose and format," in PICMET'01. Portland International Conference on Management of Engineering and Technology. Proceedings Vol. 1: Book of Summaries (IEEE Cat. No. 01CH37199), 2001: IEEE, pp. 367-374.
[64] B. Gross, "The single biggest reason why start-ups succeed | Bill Gross," ed. TED: YouTube, 2015.
[65] R. Phaal, C. Farrukh, and D. Probert, "Technology Roadmapping: linking technology resources to business objectives," Centre for Technology Management, University of Cambridge, pp. 1-18, 2001.
[66] P. V. D. Pijl. "如何用價值主張圖真正了解你的顧客." https://designabetterbusiness.com/tw/2017/10/12/%E5%A6%82%E4%BD%95%E7%94%A8%E5%83%B9%E5%80%BC%E4%B8%BB%E5%BC%B5%E5%9C%96%E7%9C%9F%E6%AD%A3%E4%BA%86%E8%A7%A3%E4%BD%A0%E7%9A%84%E9%A1%A7%E5%AE%A2/ (accessed 10/29, 2021).
[67] P. Landers, "Toyota’s Chief Says Electric Vehicles Are Overhyped," in The wall street journal, ed: The wall street journal, 2020.
[68] G. V. Rocha and C. H. P. Mello, "How to develop technology roadmaps? The case of a Hospital Automation Company," Production, vol. 26, pp. 345-358, 2015.
[69] E. C. Brown, D. S. Buchan, S. A. Madi, B. N. Gordon, and D. Drignei, "Grip strength cut points for diabetes risk among apparently healthy US adults," American journal of preventive medicine, vol. 58, no. 6, pp. 757-765, 2020.
[70] C. f. D. Control and Prevention, "National health and nutrition examination survey data," Hyattsville, MD: US Department of Health and Human Services, Centers for Disease Control and Prevention, vol. 2008, 2005.
[71] 國立體育學院, "國民體能常模報告書," 行政院體育委員會, 台灣, Dec. 2001 2001. [Online]. Available: https://www.sa.gov.tw/wSite/public/Attachment/f1451543083820.pdf
[72] M. Hanson. "Best rugged laptops of 2021: the top drop-proof laptops for outdoors or WFH." https://www.techradar.com/news/best-rugged-laptops (accessed 10/29, 2021).
[73] E. Grevstad. "The Best Rugged Laptops for 2021." pcmag.com. https://www.pcmag.com/picks/the-best-rugged-laptops (accessed 10/29, 2021).
[74] K. H. Craik, "Environmental psychology," Annual review of psychology, vol. 24, no. 1, pp. 403-422, 1973.
[75] J. Atkinson, "Autonomy and mental health," in Ethical issues in mental health: Springer, 1991, pp. 103-126.
[76] P. M. Senge, "The fifth discipline," Measuring Business Excellence, 1997.
[77] 張春興, "知之歷程與教之歷程: 認知心理學的發展及其在教育上的應用," 教育心理學報,(21), pp. 17-38, 1988.
[78] 葉重新, 教育心理學. 心理出版社, 2011.
[79] J. H. Flavell, "The developmental psychology of Jean Piaget," 1963.
[80] A. Kaur, "Maslow’s need hierarchy theory: Applications and criticisms," Global Journal of Management and Business Studies, vol. 3, no. 10, pp. 1061-1064, 2013.