研究生: |
洪皖中 Wan-Chung Hong |
---|---|
論文名稱: |
航空城發展競爭優勢分析與策略規劃:以台灣桃園國際機場為例 Competitive Advantage Analysis and Strategy Formulation of Airport City Development – The case of Taiwan |
指導教授: |
王孔政
Kung-Jeng Wang |
口試委員: |
陳建良
none 林義貴 none 陳穆臻 none 宮大川 none 吳泰熙 none 蔣明晃 none |
學位類別: |
博士 Doctor |
系所名稱: |
管理學院 - 工業管理系 Department of Industrial Management |
論文出版年: | 2011 |
畢業學年度: | 99 |
語文別: | 英文 |
論文頁數: | 92 |
中文關鍵詞: | 航空城 、關鍵因素 、策略規劃 、國家競爭優勢 、分析層級程序法 |
外文關鍵詞: | Airport City, Key Factors, Competitive Advantage of Nations, Strategy Formulation, Analytic Hierarchy Process |
相關次數: | 點閱:484 下載:33 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
近年來,國際機場的發展逐漸從單純運輸功能的轉運站,朝多功能航空都會區發展。航空城的發展其不僅是一個國家或地區發展的指標與表現,也是國家產業推動的核心與經濟全球化的門戶。本研究以亞洲四小龍航空城為對象,透過次級資料與文獻的收集分析,以及焦點團體與專家訪談,歸納出亞洲各航空城之發展特色、營運策略與競爭優勢。本研究提出一個新的航空城策略規劃模型,以國家競爭優勢理論(修正五角鑽石模型)為基礎,分析出五大構面下的27項發展關鍵因子,並以分析階層程序法對其進行相對重要性分析。後續則以台灣桃園國際機場為例,依據所歸納分析出的航空城發展關鍵因子延伸進行航空城競爭優勢SWOT分析以及TOWS矩陣策略配對,找出19項基礎發展策略,最後以標竿學習以及參考相關專家意見研擬提出台灣桃園國際機場航空城之發展策略規劃。
經由個案研究結果顯示,以國家競爭優勢為理論基礎對航空城發展競爭優勢分析的可行性,進一步研究歸納出了具體的發展關鍵因子提供航空城發展學術上的研究方向與實務上規劃的重要參考。同時本研究所提出之航空城策略規劃方法與建議,不僅可涵蓋現有亞洲機場航空城之發策略展與競爭優勢特性,且更具體與系統化。
In the past decade, the focus on international airport development has shifted from that of a transportation hub towards a multi-functional aero metropolis. An airport city serves not only as an index of a country’s performance in development, but also plays the role as impetus of its national industries and a gateway to its economic globalization. Through literature review, secondary data analysis, and primary data from focus groups forum and experts interviews, this paper explores the development intelligence of various airport cities in Hong Kong, Singapore and Korea, in which the correlation between the aspects of competitive advantage of nations (CAoN) is analyzed. Twenty-seven development key factors of airport city are identified based on CAoN, and the relative importance of key factors (herein refer to as KFs) is evaluated by the Analytic Hierarchy Process approach. According to KFs detected, this research also proposes a novel approach to strategy formulation combing benchmarking, which utilizes SWOT analysis, strategy matching in the TOWS matrix and expert’s opinions. The case study of Taoyuan International Airport illustrates the applicability of the proposed approach in systematic competitive analysis and strategy formulation of airport city development. The strategic planning put forward not only provides practical reference for systematic operation of related units, but also inspires a new research model and new direction of study for airport city development.
Acedo, F. J., Barroso, C. and Galan, J. L., “The Resource-Based Theory: Dissemination and Main Trend”, Strategic Management Journal, Vol. 27, No. 7, pp. 621-636 (2006)
Airports Council International, “ACI World Airport Traffic Report 2009”, Technical Report, Geneva, Switzerland (2009)
Airports Council International, “Airport City: The Evolution”, Technical Report, Insight Media, London (2008)
Barney, J., “Firm Resources and Sustained Competitive Advantage”, Journal of Management, Vol. 17, No. 1, pp. 99-120 (1991)
Bennebroek, B,, Hosman, N., Kruijf, M. V. D., and Smit, J., “Summer in the Airport City”, Technical Report, TU Delft, Delft, Netherlands, pp.1-27 (2007)
Boeing, “Current Market Outlook 2008~2027”, Technical Report, Boeing Printed, Seattle, WA, (2008)
Charles, M. B., Barnes, P., Ryan, N. and Clayton, J., “Airport Futures: Towards a Critique of the Aerotropolis Model”, Futures, Vol. 39, No. 9, pp.1009-1028 (2007)
Charles W. L. H. and Gareth R. J., Strategic Management: An Integrated Approach 8 th Edition, Houghton Mifflin, Boston, pp. c22-c36 (2008)
Chen, C. N. and Tarn, D. C., “Measuring Porter's Diamond: An Exploratory Study Based on World Competitiveness Report”, Management Review, Vol. 16, No. 2, pp. 21-48 (1997)
Civil Aviation Administration of China, “China Airport Should Transfer to Airport Cities for Fitting Global Trends”. <http://www.caac.gov.cn/mhkj/kjdt/200704/t20070424_2551.html> (accessed 02.03.2009).
Canaday, H., “Planning the Aerotropolis: Henry Canaday talks to John Kasarda”, Airport World, Vol. 5, No. 5, pp. 52-53 (2000)
Carney, M. and Mew, K., “Airport Governance Reform: A Strategic Management Perspective”, Journal of Air Transport management, Vol. 9, No.4, pp. 221-232 (2003)
Conway, H. M., The Airport City: Development Concepts for the 21st Century, Conway, Atlanta, (1980)
Fernandes, E. and Pacheco, R. R., “Airport Management: A Strategic Approach”, Transportation, Vol. 34, No.1, pp. 129-142 (2007)
Fleisher, C. S., Bensoussan, B. E., Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, Prentice Hall, New Jersey (2002)
Givoni, M., Banister, D., “Airline and railway integration”, Transport Policy, Vol.13, No. 5, pp. 386-397 (2006)
Heinz, W., “The TOWS matrix:A Tool for Situational Analysis”, Journal of Long Range Planning, Vol. 15, No.2, pp. 54-66 (1982)
Kasarda, J. D., “Amsterdam Airport Schiphol: The Airport City”, Just-in-Time Real Estate, Urban Land Institute, Washington, D.C., pp. 96-104 (2004)
Kasarda, J. D., “Gateway Airports, Speed and The Rise of The Aerotropolis”, Learning and Knowledge for the Network Society, Perdue University Press, West Lafayette, pp. 99-108 (2005)
Kasarda, J. D., “The Evolution of Airport Cities and The Aerotropolis”, Airport Cities: The Evolution, Insight Media, London, pp. 1-39(2008)
Kasarda, J. D., “Airport Cities”, Urban Land, April 2009, pp. 56–60 (2009)
Lee, H. and Yang H. M., “Strategies for A Global Logistics and Economic Hub: Incheon International Airport”, Journal of Air Transport Management, Vol. 9, No. 2, pp. 113-121 (2003)
Lindsay, G., “Aerotropolis: Providing Taiwan’s 21 Century Completive Edge”, International Conference on Aerotropolis, Taipei, Taiwan, pp.269-289 (2009)
Mclay, P. and Reynolds, F. A. J., “Competition between airport terminals: The Issues facing Dublin Airport”, Transportation Research Part A, Vol. 40, No. 2, pp.181-203(2006)
Ozdemir, M. S. and Saaty, T.L., “The Unknown in Decision Making: What to Do about It”, European Journal of Operational Research, Vol. 174, No. 1, pp.349-359 (2006)
Pang, S. Y., “Strategic Development of Airport and Rail Infrastructure: The Case of Singapore”, Transport Policy, Vol. 10, No. 1, pp. 27-33 (2003)
Pearce, J. A., Robinson, R. B., Strategy Management: Formulation, Iimplementation, and Control 9th, MacGraw-Hill Press, NY, (2005).
Porter, M. E., The Competitive Advantage of Nations, Free Press, NY, (1990)
Porter, M. E., Competitive Strategy: Techniques for Analyzing Industries and Competitors, Simon & Schuster, NY, (1998)
Saaty, T.L., “A Scaling Method for Priorities in Hierarchical Structures”, Journal of Mathematical Psychology, Vol. 15, No. 3, pp.234-281 (1997)
Saaty, T.L., “How to Make A Decision: The Analytic Hierarchy Process”, European Journal of Operational Research, Vol. 48, No. 1, pp. 9-26 (1990)
Saaty, T. L., Fundamentals of Decision Making and Priority Theory with The Analytic Hierarchy Process, RWS, Pittsburgh, (2000)
Schiphol Group, “From Airfield to Airport City”, Technical Report, Amsterdam, Nederland, pp.1-9 (2008)
Sepehr, G., Amir, S. K., “Transportation of Hazardous Materials in IRAN: A Strategic Approach for Decreasing Accidents”, Transport, Vol. 23, No. 2, pp. 104-111(2008)
Taoyuan County Web Site <http://www. tycg.gov.tw.gov.tw> (accessed 2008.06.13).
Teng, J. Y., Project Evaluation: Method and Application, Logistic Planning and Management Center of National Taiwan Ocean University, Keelung, Taiwan, pp. 251-257 (2005)
Valentin, E. K., “SWOT Analysis from A Resource-Based View”, Journal of Marketing theory and Practice, Vol. 9, No.2, pp. 54-69 (2001)
Wang, X. B. and Liu, S. C., “The Analysis of Development Trends for Modern Airport Economy and Airport City”, City, Vol. 2, pp.52-54 (2007)
Weihrich, H., “The TOWS Matrix: A Tool for Situational Analysis”, Journal of Long Range Planning, Vol. 15, No. 2, pp. 54-66 (1982)
Wernerfelt, B., “A Resource-Based View of The Firm”, Strategic Management Journal, Vol. 5, No. 2, pp.171-180 (1984)
Xia, Z. Y. and Li, P., Study on Airport Economy. China Economic Publishing House Press, Beijing, (2006)
Yoo, K. E. and Choi, Y. C., “Analytic Hierarchy Process Approach for Identifying Relative Importance of Factors to Improve Passenger Security Checks at Airports”, Journal of Air Transport Management, Vol. 12, No. 3, pp. 135-142(2006)
Zhou M. Z., The Transformation of Economic Development Model in China, World Affairs Press, Beijing, (2006)