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研究生: 洪皖中
Wan-Chung Hong
論文名稱: 航空城發展競爭優勢分析與策略規劃:以台灣桃園國際機場為例
Competitive Advantage Analysis and Strategy Formulation of Airport City Development – The case of Taiwan
指導教授: 王孔政
Kung-Jeng Wang
口試委員: 陳建良
none
林義貴
none
陳穆臻
none
宮大川
none
吳泰熙
none
蔣明晃
none
學位類別: 博士
Doctor
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2011
畢業學年度: 99
語文別: 英文
論文頁數: 92
中文關鍵詞: 航空城關鍵因素策略規劃國家競爭優勢分析層級程序法
外文關鍵詞: Airport City, Key Factors, Competitive Advantage of Nations, Strategy Formulation, Analytic Hierarchy Process
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近年來,國際機場的發展逐漸從單純運輸功能的轉運站,朝多功能航空都會區發展。航空城的發展其不僅是一個國家或地區發展的指標與表現,也是國家產業推動的核心與經濟全球化的門戶。本研究以亞洲四小龍航空城為對象,透過次級資料與文獻的收集分析,以及焦點團體與專家訪談,歸納出亞洲各航空城之發展特色、營運策略與競爭優勢。本研究提出一個新的航空城策略規劃模型,以國家競爭優勢理論(修正五角鑽石模型)為基礎,分析出五大構面下的27項發展關鍵因子,並以分析階層程序法對其進行相對重要性分析。後續則以台灣桃園國際機場為例,依據所歸納分析出的航空城發展關鍵因子延伸進行航空城競爭優勢SWOT分析以及TOWS矩陣策略配對,找出19項基礎發展策略,最後以標竿學習以及參考相關專家意見研擬提出台灣桃園國際機場航空城之發展策略規劃。
經由個案研究結果顯示,以國家競爭優勢為理論基礎對航空城發展競爭優勢分析的可行性,進一步研究歸納出了具體的發展關鍵因子提供航空城發展學術上的研究方向與實務上規劃的重要參考。同時本研究所提出之航空城策略規劃方法與建議,不僅可涵蓋現有亞洲機場航空城之發策略展與競爭優勢特性,且更具體與系統化。


In the past decade, the focus on international airport development has shifted from that of a transportation hub towards a multi-functional aero metropolis. An airport city serves not only as an index of a country’s performance in development, but also plays the role as impetus of its national industries and a gateway to its economic globalization. Through literature review, secondary data analysis, and primary data from focus groups forum and experts interviews, this paper explores the development intelligence of various airport cities in Hong Kong, Singapore and Korea, in which the correlation between the aspects of competitive advantage of nations (CAoN) is analyzed. Twenty-seven development key factors of airport city are identified based on CAoN, and the relative importance of key factors (herein refer to as KFs) is evaluated by the Analytic Hierarchy Process approach. According to KFs detected, this research also proposes a novel approach to strategy formulation combing benchmarking, which utilizes SWOT analysis, strategy matching in the TOWS matrix and expert’s opinions. The case study of Taoyuan International Airport illustrates the applicability of the proposed approach in systematic competitive analysis and strategy formulation of airport city development. The strategic planning put forward not only provides practical reference for systematic operation of related units, but also inspires a new research model and new direction of study for airport city development.

中文摘要 i Abstract ii Contents iii Content of Figures v Content of Tables vi Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Research Motivation 3 1.3 Research Limitations 6 1.4 Research Framework 8 Chapter 2 Literature Review 11 2.1 Airport City 11 2.2 Competitive Advantage of Nations 15 2.3 Analytic Hierarchy Process 17 2.4 Theories of Competitive Analysis 21 Chapter 3 Airport Cities of Four Asia Tigers 25 3.1 Hong Kong Ckek Lap Ko International Airport 25 3.2 Singapore Changi International Airport 27 3.3 South Korea Incheon International Airport 28 3.4 Correlation Analysis between Development Intelligence and Competitive Advantage of Nations 31 Chapter 4 Key Factors Analysis and Evaluation for Airport City Development 34 4.1 Key Factors Identification of Airport City Development 34 4.2 Relative Importance Evaluation of Key Factors 38 4.3 Result and Finding Discussion 40 4.3.1 Productive Condition 41 4.3.2 Demand Condition 42 4.3.3 Related and Supporting Industries 44 4.3.4 Enterprise Strategy, Structure and Competition 45 4.3.5 Government 47 4.3.6 Global Weights of Airport City Development 49 Chapter 5 Competitive Analysis and Strategies Formulation for Taiwan 51 5.1 Competitive Analysis of Taiwan Taoyuan International Airport 52 5.2 SWOT Analysis 53 5.3 Correspondence Analysis and TOWS Matrix 55 5.4 Strategy Formulation for Taiwan Taoyuan Airport City 58 Chapter 6 Conclusions and Future Researches 64 6.1 Actual Implementation in Taoyuan Airport-City Development 64 6.2 Research Discussions and Contribution 66 6.3 Future Research 68 Appendix A: Profile of Respondents 70 Appendix B: Questions 71 Appendix C: Data Resource of Competitive Advantages/Disadvantages of TTIA 72 Appendix D: One of Questionnaire of Relative Importance for AHP 73 Appendix E: Local and Global Weights of All KFs 74 Appendix F: Examples of Strategy Formulation for TTIA 75 Appendix G: The Resources of Secondary Data 77 Appendix H: The Secondary Data in Web Site 80 References 82

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