無人機近年來在國外快速發展，並被應用在各領域，無論是物流、農業、量測、監控以及航拍等，都可以看到無人機技術的蹤影。物流產業更是在近年來投入許多經費開發無人機配送的服務，結合5G、eID、大數據及AI技術，使得無人機的應用更加多元。本論文研究以『計畫行為理論 (Theory of Planned Behavior，TPB)』為架構，加入便利性、知覺有用性及體驗價值三個變數，探討消費者透過無人機對於藥物配送的態度及行為的影響因素。
本研究運用調查研究法，以結構式問卷進行資料收集，共回收 316 份有效問卷。本研究資料結果顯示：
一、 使用無人機配送藥物的價值體驗對使用態度與行為控制知覺有顯著正向影響。
二、 使用無人機配送藥物的便利性對知覺有用性有顯著正向影響。
三、 使用無人機配送藥物的知覺有用性對主觀規範及行為控制知覺有顯著正向影響。
四、 計畫行為理論中的使用態度、主觀規範及行為控制知覺三個都會顯著的正向影響使用者的行為意圖。
總結來說，在透過無人機進行藥物配送時，使用者對於便利性、知覺有
用性及體驗價值的認知會影響計畫行為理論中的使用態度、主觀規範及行為控制知覺，進而影響使用者的行為意圖。

UAVs have developed rapidly abroad in recent years and have been used in various fields, whether it is logistics, agriculture, measurement, monitoring, and aerial photography, etc., you can see the traces of UAV technology. The logistics industry has invested a lot of money in the development of drone delivery services in recent years. Combining 5G, eID, big data and AI technology, the application of drones has become more diversified. The research of this thesis is based on the "Theory of Planned Behavior (TPB)", adding three variables: convenience, perceived usefulness, and experience value, to explore the impact of consumers' attitudes and behaviors on drug delivery through drones factor.
This study uses the survey research method to collect data with structured questionnaires, and a total of 316 valid questionnaires are collected. The results of this research show that:
1. The value experience of using drones to deliver drugs has a significant positive impact on usage attitude and behavior control perception.
2. The convenience of using drones to deliver drugs has a significant positive impact on perceived usefulness.
3. The perceived usefulness of using drones to deliver drugs has a significant positive impact on subjective norms and behavior control perceptions.
4. The use attitude, subjective norms, and behavior control perceptions in the planned behavior theory will significantly positively affect users' behavioral intentions.
In conclusion, when using drones for drug delivery, users have a sense of convenience and perception.
The cognition of usability and experience value will affect the use attitude, subjective norms and behavior control perception in the planning behavior theory, and then affect the behavior intention of users.

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