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研究生: 王振宇
Chen-Yu Wang
論文名稱: 影響台灣出境旅遊的關鍵因素
The determinants and features of Taiwan’s outbound tourism : An approach of panel data analysis
指導教授: 張順教
Shun-Chiao Chang
口試委員: 吳克振
none
賴法才
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2014
畢業學年度: 102
語文別: 英文
論文頁數: 74
中文關鍵詞: 台灣出境旅遊縱橫資料迴歸模型簽證政策自由行政策暑期旅遊
外文關鍵詞: Taiwan’s outbound tourism, Panel data regression model, Visa policy, Free and Independent Travel policy, Summer tourism
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  • 本研究主要是在探討影響台灣出境旅遊的關鍵因素,樣本為挑選出的12 個國家,分別是中國、港澳、日本、美國、泰國、韓國、越南、印尼、馬來西亞、新加坡、菲律賓和加拿大,研究年份從1997年第一季到2012年第四季,總共涵蓋64個季度。
    本研究運用縱橫資料迴歸模型。在主要的模型中,本研究提出重要的看法對於顯著的變數;在不同模型中,本研究也提出了四點重要的發現,最重要的一點是本研究認為簽證政策的效果可能需要長期被觀察,短期的效果可能有所偏誤。最後,相對於過去的研究,本研究額外加入了自由行政策效果以及暑期旅遊效果。


    This study mainly investigates the determinants and features of Taiwan’s outbound tourism based on 12 selected countries, which are China, Hong Kong & Macao, Japan, the USA, Thailand, Korea, Vietnam, Indonesia, Malaysia, Singapore, the Philippines and Canada during the period from 1997Q1 to 2012Q4. It covers a total of 64 quarters. This study utilizes a panel data regression model. From the results of the primary model, this study derives important conclusions regarding significant variables. Among the different models, this study also arrives at four key findings. Most of all, this study suggests that the effect of the visa policy could produce biased results in the short run, and so the effect may need to be observed over a longer time period. Finally, this study also employs a Free and Independent Travel (FIT) policy and summer tourism as explanatory variables in relation to earlier study.

    摘要i Abstractii Contentsiii Table of Contentsiv Figure of Contentsv Chapter 1Introduction1 1.1The background and motivation1 1.2The purposes of the research4 1.3The framework of the research5 Chapter 2Literature Review6 Chapter 3Methodology18 3.1Data sources and sample description18 3.2Definition of variables20 3.3Testing for multicollinearity33 3.4Model derivation36 Chapter 4Empirical Results40 4.1Empirical model selection and consequences40 4.2Empirical findings for the primary model44 4.3Empirical findings for the different models50 Chapter 5Conclusions57 References60 Appendix A64

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