近幾年在台灣興起的 Podcast 熱潮，增加了聽眾聽覺娛樂的豐富性，也讓原先以固定時段收聽的廣播模式，轉變成能以自己時間為主的隨選即聽。有鑒於此，相關平台為了吸引使用者，開始重視 Podcast 應用程式在智慧型手機的開發與設計規劃，本研究目的希望藉此研究成果，探討現有 Podcast 應用程式的使用者介面和操作方式，來帶給使用者有更好的使用體驗。
本研究包含兩部份實驗：(1)前導性實驗設計：探討聽眾使用流程並以現有 Podcast 應用程式做為前導性實驗樣本，以了解目前 Podcast 應用程式之優缺點，包含操作功能及介面呈現方式、系統易用性、介面互動滿意度，並透過觀察、使用者訪談及問卷調查法得知使用者的需求點與痛點。(2)驗證實驗：以文獻探討之理論作為依據，歸納前導性實驗的數據與訪談，再以共創工作坊針對在顧客旅程地圖當中遇到的需求點，以收聽前「我們如何滿足使用者，容易找到符合其預期的節目」、收聽中「我們如何在收聽過程中，提供使用者當下的分享需求」與收聽後「我們如何增加使用者的交流，並增加平台的使用活躍度」，參考科技接受模型理論「知覺有用性」、「知覺易用性」、「知覺有趣性」三個面向，進一步提出創新服務概念。6 個概念以影片方式呈現設計原型與使用情境，輔以線上問卷進行評估，問卷包含受測者基本資料與概念評估量表，經由網路平台發放共得有效問卷 138 份。
實驗研究發現：(1)現有應用程式的三個主要需求點，分別為收聽前「簡單明瞭的瞭解節目內容」、收聽中「分享功能」與收聽後「站內分享」。(2)藉由李克特五階量表評分與狩野分析得知，提出的六個概念中有兩個概念「重點式收聽」與「筆記分享」，除了達成了發展的目標方向外，偏向「知覺有用性」、「知覺易用性」的兩個構面，並且屬於魅力型需求，由此可知此兩概念有助於提升使用者的操作與體驗滿意度。最後依據研究結果提出研究建議，期望能提供未來相關應用程式之發展參考。

In recent years, the popularity of using Podcast has been increasing in Taiwan. It enriches the audience's auditory entertainment options, and also changes the listening habits from the original broadcast mode to the on-demand mode. Therefore, in order to attract users, platform developers had begun to pay attention to the development and design planning of Podcast applications in smartphones. The purpose of this study is to use the research results to explore the user interface design and operation methods of Podcast applications. It is hoped that the results of this study will provide a better use experience to users.
This study consists of two experiments: (1) Pilot experiment: The purpose is to investigate existing Podcast applications. The experiment was conducted to help understand the advantages and disadvantages of current Podcast applications, including operational functions, interface presentation methods, system usability, interaction satisfaction, and through observation, user interviews, and questionnaires to obtain the needs and pain points of users; (2) Verification experiment: Based on the theory from literature review and results from the pilot experiment, stakeholders were invited to take part in the co-creation workshop. The aim is to focus on three demand points in customer journey map and extend them to three directions, i.e., “How do we satisfy users to easily find Podcasts that meet their expectations when searching?” “How do we provide users to listen to the current sharing needs?” “How do we increase the connection between online users and prompt them to become active users?” Literature review was conducted to help identify key dimensions of the technology acceptance model (TAM), i.e., "Perceived Usefulness"," Perceived Ease of Use", and "Perceived Playfulness" to brainstorm innovative service concepts. Six concepts were presented by videos, including prototypes and usage scenarios, and was supplemented by online questionnaire for evaluation. The questionnaire contains basic information of the respondents and six conceptual evaluation scale. A total of 138 valid questionnaires were obtained through the online platform.
The experimental research results revealed that: (1) Three main demand points of existing applications are “easily understand podcast content when searching”, “intuitively share or save information that users are interested in”, “conveniently share or recommend podcasts on application.” (2) According to the results generated from Likert scale score and Kano Model among the six concepts, two concepts, i.e., “focal point listening” and “take notes to save or share”, have reached the target goals, and tend to be related to "perceived usefulness", and "perceived ease of use". The were also belong to the attractive quality. The results revealed that these two concepts have improved the user's operation and the satisfaction of user experience. In the end, based on the research results, relevant design and research suggestions are put forward, hoping to help the development of related services on smartphone application in the future.

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