企業面對著消費市場的迅速變動，產品生命週期愈來愈短，客製化生產 (CTO: Configure To Order)的商業模式，成為高科技資訊產業的主流趨勢。目前在LED戶外照明產業的接單生產模式，多為訂單後製造組裝(BTO :Build To Order)，雖依客戶需求量身訂做，但設計生產時間冗長，無法快速滿足客戶訂單需求，因而延誤市場商機。
本研究藉由探討CTO模式在LED戶外照明產業的成功經驗與製造生產的實際做法，達到快速客製化接單生產。從模組化設計、供應鏈設計、模組化製程生產裝配、延遲差異化策略、推拉式生產策略最適化、供應鏈管理與供應商庫存管理運用，來達到快速客製接單，快速裝配生產降低生產製造成本及物流策略快速出貨之綜效，並提出相關的結論與建議，作為國內LED戶外照明產業導入CTO模式之參考。

Each enterprise company is facing the short lifetime of products and various markets. The basic abilities for company to survive are fast product developing power and lower manufacturing cost. Configure To Order (CTO) business model is becoming the main stream of high-technology information industry. Currently , The business model in LED outdoor lighting manufacturing industry is BTO model (BTO: Build To Order). It will take unexpected long time to manufacturing product from design till assembly finished goods , but sometimes will miss market opportunities, although it can fit customization specification.
The purpose of this study is searching the successful experience of CTO (Configure To Order) business model in LED outdoor lighting manufacturing industry to achieve fast production and customization specification business target, from the modularity design, the supply chain design and set up , the modularity process procedure, the postponement strategy, push-pull manufacturing strategy and the supply chain management etc. And proposed the correlation conclusion and suggestion, takes the domestic LED outdoor lighting manufacturer inducts the CTO business model.

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