本研究以「智慧型手機應用軟體圖標配色」為主題，進行「事件相關腦電位ERP」、「情緒維度」之關係研究。研究目的：(1)透過收集智慧型手機應用軟體圖標配色樣本，了解智慧型手機應用軟體圖標「配色特徵」。(2)透過腦波實驗方式，研究智慧型手機應用軟體圖標配色特徵對觀者「事件相關電位ERP」誘發電位之振幅的影響。(3)透過認知問卷方式，研究智慧型手機應用軟體圖標配色特徵對觀者「情緒維度」的影響。(4)綜合探討觀者「事件相關電位ERP」與「情緒維度」的關係。研究發現：

(1)經文獻探討與設計特徵分析，智慧型手機應用軟體圖標配色之色相配色可以分成：1.類似色相配色：配色1(輔配色為類似+強配色為類似)、配色2(輔配色為類似+強配色為對比)；2.對比色相配色：配色3(輔配色為對比+強配色為對比)、配色4(輔配色為對比+強配色為類似)；明度融色可分成明度融色高、明度融色低。其中「A組合=配色1(輔配色為類似+強配色為類似) x明度融色高」與「H組合=配色4(輔配色為對比+強配色為類似) x明度融色低」在特徵中數量為最多；數量最少則為「G組合=配色3(輔配色為對比+強配色為對比) x明度融色低」。

(2)腦波實驗ERP結果：「色相配色」對觀者在「N200、P300、SW(情緒、記憶)」誘發電位，引起之ERP振幅顯著。在N200時，「配色2(輔配色為類似+強配色為對比)」能引起較大的振幅及較強的振幅變化、在P300時，「配色1(輔配色為類似+強配色為類似)」能引起較大的振幅、在SW時，「配色1(輔配色為類似+強配色為類似)」能引起較大的振幅。而「明度融色」對觀者在「N100、P200(注意、情緒)」誘發電位，引起之ERP振幅顯著。在N100時，「明度融色高」能引起較大的振幅、在P200時，「明度融色低」能引起較大的振幅。在縱軸腦區部分：在「P200、SW(情緒、記憶)」之「中線」腦較活化；在「N100(注意)」及「P300(情緒)」之「右腦」較活化，而在「N200(情緒)」之「左腦」較活化。橫軸腦區：「額葉」活化最為明顯，占80%。

(3)認知問卷結果：情緒維度在色相配色部分，輔配色為對比，引起之情緒越正效價；輔配色為類似，引起之情緒越高喚起；在明度融色部分，明度融色高，引起之情緒越正效價，而明度融色對情緒喚起無顯著影響；在交互作用中，「A組合=配色1(輔配色為類似+強配色為類似) x明度融色高」與「G組合=配色3(輔配色為對比+強配色為對比) x明度融色低」為效價最高。

(4)比較「腦波實驗ERP」與「情緒維度」結果發現：在「色相配色」的條件下，ERP情緒振幅越大，情緒越中度效價，情緒越高喚起，故ERP振幅與情緒喚起結果為正相關；在「明度融色」的條件下，ERP振幅越大，情緒越負效價，而情緒喚起無顯著差異，故ERP振幅與效價為負相關。

This research utilizes smartphone application icon color schemes (SAICS) for the study on relationship between ERP and emotion dimensions. Its main purposes are to: a) identify color schemes used in smartphone application icons through sampling; b) understand how users respond to icon color schemes through ERP components; c) understand how users respond to icon color schemes through surveys of emotion dimensions; and d) examine the relationship between ERP response and emotion dimensions. This research finds:

1)SAICS are categorized as follows: a) Scheme A – sub and accent color schemes are both analogous; b) Scheme B – sub color scheme is analogous and accent color scheme is complimentary; c) Scheme C - sub and accent color schemes are both complimentary; and d) Scheme D – sub color scheme is complimentaryand accent color scheme is analogous. Within these, this study finds most icons assume Combination A (Scheme A with high fusion value) and Combination H (Scheme D with low fusion value), and least number of icons assume Combination G (Scheme 3 with low fusion value).

2)In ERP, Scheme B evokes the most significant responses at N200; Scheme A evokes the most significant responses at P300 and SW; high fusion value evokes the most significant responses at N100; and low fusion value evokes the most significant responses at P200. It is important to also note that different areas of the brain were more active during each ERP component. At P200 and SW (responsible for emotions and memories), the middle parts of the parietal lobe is most active; at N100 (attention) and P300 (emotion), the right brain is most active; and at N200 (emotion), the left brain is most active. Generally speaking, the frontal lobe is most active, and is accounted for about 80% of the total activities recorded.

3)That the survey demonstrates: a) complimentary sub color schemes resulted in more positive valence and analogous color schemes resulted in higher arousal; b) higher fusion value resulted in more positive valence but had no significant effect on arousal; and c) Combination A (Scheme A with high fusion value) and Combination G (Scheme C with low fusion value) resulted in most positive valence.

4)A comparison between results from ERP and emotion dimension responses to color schemes shows that greater ERP amplitudes meant closer to neutral valence and higher arousal, which suggests that ERP is positively related to emotion arousal for color schemes. On the other hand, responses to fusion values show that greater ERP results in more negative valence but had no significant effect on arousal. This suggests that ERP is negatively related to valence for fusion values.

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