近年來消費者日益希望藉由產品來表達個人的風格與意識形態，一般標準化產品已無法滿足他們的需求。大量客製化生產方式兼具了大量生產與手工藝生產這兩種生產模式的優點，能讓企業以大量生產的效率與成本來滿足消費者的客製化需求，成為各個產業爭相學習與導入的生產策略。
本研究針對傳統產業導入大量客製化模式個案進行研究與探討，共列舉了六個導入大量客製化的個案，分別為Levi’s、Zara、愛迪達成衣、NIKE-iD、Mi-Adidas與萊禮自行車業，研究中針對每個案例如何達成大量客製化做討論與分析，最後提出未來傳統產業在導入大量客製化時可努力的關鍵重點與目標。

In recent years,the consumers are getting more and more desirous to desmonstrate their personal styles and ideology with different products,indicating that thee received outputs have failed to meet their demands.The way of mass production contains the advantages of the two producing modules,which are mass production and craft manufactures,allowing the enterprizes to fulfill the consumers' needs of the mass production with the efficiency of bulk works and costs,which has turned to be the mainstream producing patterns eveyy industry vies to acquire.
This research has focused to study and explore the cases of the traditional industries inputting the modules of mass production,and it lists six individual cases,which are Levi's, Zara, Adidas-Talioring, NIKE-iD, Mi-Adidas and Leight Industry, The research aims to discuss and analyze the facts that how every industry reach the needs of mass production.At last,it presents the clichers and goals which the traditional industry inputs the skills of mass prioduction in the future.

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中文部分
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學工業工程研究所碩士論文，民國89年。
【54】陳俊穎，「設計生產（DTO）經營模式之大量客製-以NIKE-iD為例」，國立台灣科技
大學工業管理研究所碩士論文，民國91年。
【55】彭凱科，「成衣產業供應鏈整合與設計之研究-以愛迪達為例」，國立台灣科技大學
碩士學位論文，民國93年。
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