Nowadays in the digital era of technologies, digitalization becomes more intense. Technologies become more capable to bring business into international range and can cause an increase in global competition. Increase in global competition means that more businesses vying and trying to boost up their competitive advantages and trying to maintain their business by providing more excellent service than their rivals to match with consumer needs. Acceleration in technologies make people who use the internet have been growing over the years and the use of social media is mainly reliant on the internet which is found to be efficient in diversified factors for sharing information very quickly. Growth in the digital field can causes the behavior of consumers and marketers progressively tends to do a transformation from traditional to digital way such as social and digital marketing strategy and focus their attention in digitalization.

As a major conclusion, in this era of digitalization, digitalization in marketing become more important in order to enhance repurchasing intention in the company. Social media and website platform is the biggest digital marketing tools in enhancing development of economy in the company. Trend of utilization of social media and websites platforms has been going and already embedded in company’s life. Index is the company that use digital marketing strategy in form of social media and website to enhance company’s economy. This study purpose is to explain, analysis and discuss digital marketing strategy especially digital approach in enhancing repurchasing intention in Index. The data will be gathered from in-depth interview with company’s representative and secondary sources. This study includes company platform design, marketing method, obstacles and challenges and also future plan of the company will be explained.

Nowadays in the digital era of technologies, digitalization becomes more intense. Technologies become more capable to bring business into international range and can cause an increase in global competition. Increase in global competition means that more businesses vying and trying to boost up their competitive advantages and trying to maintain their business by providing more excellent service than their rivals to match with consumer needs. Acceleration in technologies make people who use the internet have been growing over the years and the use of social media is mainly reliant on the internet which is found to be efficient in diversified factors for sharing information very quickly. Growth in the digital field can causes the behavior of consumers and marketers progressively tends to do a transformation from traditional to digital way such as social and digital marketing strategy and focus their attention in digitalization.

As a major conclusion, in this era of digitalization, digitalization in marketing become more important in order to enhance repurchasing intention in the company. Social media and website platform is the biggest digital marketing tools in enhancing development of economy in the company. Trend of utilization of social media and websites platforms has been going and already embedded in company’s life. Index is the company that use digital marketing strategy in form of social media and website to enhance company’s economy. This study purpose is to explain, analysis and discuss digital marketing strategy especially digital approach in enhancing repurchasing intention in Index. The data will be gathered from in-depth interview with company’s representative and secondary sources. This study includes company platform design, marketing method, obstacles and challenges and also future plan of the company will be explained.

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