研究生: |
官思吟 Szu-Yin Kuan |
---|---|
論文名稱: |
新創公司之產品策略探討-以顧客協同共創之防救災模擬系統為例 The Strategy of Product Innovation for Start-up Company- A Co-creation Example of Disaster Prevention Training System |
指導教授: |
盧希鵬
Hsi-Peng Lu 羅天一 Tain-Yi Luor |
口試委員: |
盧希鵬
Hsi-Peng Lu 羅天一 Tain-Yi Luor 黃世禎 Sun-Jen Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 中文 |
論文頁數: | 57 |
中文關鍵詞: | 協同創造 、數位模擬 、虛擬實境 、混合實境 、防救災教育訓練 |
外文關鍵詞: | Co-creation, Virtual Simulation, Virtual Reality (VR), Mixed Reality (MR), Fire safety training |
相關次數: | 點閱:501 下載:0 |
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查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
俗語說「隔行如隔山,隔行不隔理」,這是在說明每個行業別有其領域知識,不在其中的人很難理解其運行道理,然而不同行業之間雖然差異很大,但在管理邏輯與資源溝通運用的基礎思惟仍是有相關性的。
新創公司在開創新產品常遇到類似的困境,雖然擁有關鍵技術或先進科技,但開發出的產品確不為市場接受;又或是一般企業開發新產品的流程仍為傳統以企業為中心的發展模式,但隨著科技進步,顧客的選擇性越來越多,對於產品的滿意程度却沒有因而增加。因此,「共同創造」的理論因應而生,其認為企業透過與顧客共同創造,能夠加速企業在開創新產品的上市時間,並能提高顧客體驗,營收也隨之提高。
本研究以台灣第一套由業者與消防局協同共創的「防救災模擬系統」為研究個案,除分析傳統消防訓練與導入模擬科技的差異,並探討消防與數位科技這二個不相關領域的共同創造歷程,以提供新創公司在開發新產品之策略建議。
As the saying goes, " Interlaces are like mountains, but not separated."
This shows that each industry has its domain knowledge, and those who are not in it understand its operation principle. However, there are great differences between them, but in the management logic and resource application. The underlying ideas are still relevant.
A similar dilemma is often encountered by new startups when creating new products. Although they have key technologies or advanced technologies, the products they develop are usually not accepted by the market because they do not solve customer pain points. Or, in the past, most of the models for companies to develop new products were enterprise-centric, but with advanced technology, customers face more solution portfolios, and their satisfaction with products has not increased accordingly. The theory of "co-creation" was born in response. It believes that by co-creating with customers, companies can accelerate the time-to-market of new products, improve customer experience, and increase revenue. The "Disaster Prevention Training System" is a good example of co-creation. It is the first simulation training system in Taiwan, co-created with the firm and the fire department. The system integrates with technological elements and transforms into XR simulation training to realize training anywhere, anytime.
This thesis adopts a case study method to explore the differences between traditional fire training and the introduction of XR simulation technology and the co-creation process of start-up company. Then provides strategies for start-ups to develop new products.
英文文獻
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網路資料
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