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研究生: 戴光
Alexander Kuan Daiy
論文名稱: 傳統金融機構利用混合多準則模型評估開放銀行業務夥伴—以玉山銀行為例
Evaluation of Open Banking Business Partners by Hybrid MCDM Model for Traditional Banking Institute —A Case of E.Sun Bank
指導教授: 林孟彥
Tom Meng-Yen Lin
口試委員: 林孟彥
Tom Meng-Yen Lin
曾盛恕
Seng-Su Tsang
方正璽
Cheng-Hsi Fang
劉芳怡
Fang-Yi Liu
張淑婷
Sue-Ting Chang
學位類別: 博士
Doctor
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 84
中文關鍵詞: 開放銀行市場擴張策略金融科技策略聯盟多準則決策
外文關鍵詞: Open Banking (OB), Market Extension Strategy, Financial Technology (FinTech), Strategic Alliance, Multiple Criteria Decision-Making (MCDM)
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  • 開放銀行 (Open Banking; OB) 是金融領域一個新興的業務領域。這項新的業務領域需仰賴銀行與非銀行服務供應商 (non-banking service providers) 間的緊密合作。然而,如何以多元觀點來評估銀行的 OB 業務合作夥伴,在學術領域則尚未得到充足的研究文獻。因此,本研究在經驗豐富的領域專家支持下,提出了一種混合決策模型。研究中更選用一家國內傳統銀行及四家非銀行服務供應商,做為說明使用 Confidence-Weighted Fuzzy 評估技術的混合方法。本研究所提出的模型,極可能是在探索導入 OB 策略相關文獻中的研究先驅。然其研究限制在於混合模型,假設因素間關係是彼此獨立,且研究結果是取決於領域專家所擁有的知識及經驗判斷。在實務上,本研究的發現能讓銀行決策者,透過可鑑別的相對重要因素來篩選合適的 OB 策略夥伴。


    Open Banking (OB) is a newly developing service field in the financial domain. OB service operation deeply relies on the collaboration among the banking and the non-banking service providers. Nonetheless, the process to assess OB strategic alliance partners from multiple prospects for banks is undetermined. Thus, this research proposed a hybrid decision model with the supports from experienced financial experts. The current research also adopts a Taiwan’s domestic bank and four non-banking service providers to demonstrate the hybrid method with the application of Confidence-Weighted Fuzzy Assessment technique. The proposed model in this research may be one of the few initial studies to explore the OB adoption strategy by using novel approach. The research is limited to the hybrid model, which assumes that the relationship among the factors are independent from each other. Also, the results of this research depend on the knowledge and experience of the experts. In practice, the findings of this research empower banking decision makers to opt suitable OB strategic partners through identified critical factors, which serves valuable guidance for the financial sector.

    目 錄 中文摘要 I Abstract II 誌 謝 III 圖目錄 V 表目錄 VI 第一章 緒論 1 第一節 研究背景 1 第二節 研究問題 2 第三節 研究目的與方法介紹 3 第四節 研究的重要性 3 第二章 文獻探討 5 第一節 開放銀行 (OB) 介紹 5 一、 OB 的發展 5 二、 OB 在全球發展狀況 6 三、 OB 在文獻上的研究狀況與重大發現 8 第二節 導入 OB 提升競爭力重要因素 9 一、 監理與法規 10 二、 科技與技術 10 三、 外部市場 12 四、 內部組織管理 13 第三節 應用 MCDM 方法篩選第三方服務供應商 16 第三章 研究方法 18 一、 Delphi Method 18 二、 Best–Worst Method (BWM) 22 三、 Modified-VIKOR 聚合方法 27 四、 信心加權模糊評估 29 第四章 示範案例與討論 31 一、 第一階段:Delphi Method 建立導入 OB 決策模型 32 二、 第二階段:BWM 構面及準則相對權重 33 三、 第三階段:Modified-VIKOR 聚合方案績效 47 第五章 結論 54 一、 研究發現與貢獻 54 二、 在行銷領域上的管理意涵 55 三、 在一般管理領域的管理意涵 56 四、 研究限制與未來研究 57 參考文獻 59

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