共乘服務是共享經濟中的常見服務，近年來呈現需求成長的趨勢，使用該服務的消費者也 大幅增長。由於企業往往透過了解顧客對服務的感知價值來維繫顧客，並確保顧客持續使用服 務以達永續經營，因此，本研究旨在確認顧客使用車輛共乘服務之感知價值面向並檢測感知價 值與使用意圖兩者之關係及其管理意涵。本研究以印尼消費者為研究對象，採用二階因子建構 概念模型且應用部分最小平方法結構方程模型（PLS-SEM）進行分析，本研究同時應用重要表現程度分析法（IPMA）探討一階與二階因子之間的關係。研究結果發現感知利益、感知價 格公平及感知風險顯著影響顧客感知價值，也發現顧客感知價值顯著影響未來使用意圖。重要 -表現程度分析指出顯著的感知利益維度為感知服務品質、娛樂性價值、 經濟價值及永續性。 另一方面，顯著的感知風險維度為性能風險和心理風險。本文也探討實務及管理意涵，期望提 供學術界對共乘服務理論研究的參考架構，也給予業經營實務之建議。

Ride-sourcing, a type of sharing economy activities, shows growth nowadays. The users of this service have increased significantly. The growth should be balanced by the efforts to make the existing customers keep using the service in the future. Understanding how customers perceive service value can help the firms to maintain their customers and keep the success sustainable. The objectives of this study are to identify the determinants of perceived value and to examine the practical implication of the relationship between perceived value dimensions and customers’ future intention in the ride-sourcing context. The data were collected from customers in Indonesia. Higher order model and partial least squares structural equation modeling were chosen as the modeling approach and the tool for analyzing the model. Furthermore, importance-performance map analysis was done. Perceived benefits, perceived price fairness, and perceived risks were found to have significant relations with the perceived value. Perceived value was also found to be significant to the future intention. The significant perceived benefits dimensions are perceived service quality, hedonic benefit, economic benefit, and sustainability. On the other hand, performance risk and psychological risk are the significant dimensions of the perceived risks. The practical implications and managerial prioritization are also discussed in this study.

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