5G的通訊新技術改變了連接性，該技術可實現更快的數據傳輸速度，相較於4G標準可達到的速度快 10 倍、因有更低的延遲與更大的網路容量。 因此，5G 為眾多行業創造了巨大機遇，但也為大規模顛覆奠定了基礎與加速了產業的數位數型而影響廣泛的行業，從醫療保健到金融服務、智慧零售、智慧製造、智慧城市、甚至進入到Web3.0等，而隨著物聯網設備數量的增加，都將依靠 5G 即時傳輸大量數據，設備量從 2020 年的 12B 未來增長到 2025 年的 30B+，地球上每個人擁有超過 4 台設備。而這些因5G新技術推動產業變革的引領了商機也帶動了電信運營商想要打破傳統設備商的緊箍咒，進而由產業聯盟如Telecom Infra Project (TIP)、O-RAN所提出的將接入網設備的軟、硬體分離的白牌設備新商業模式，進而因5G技術發展而從原本以消費者為主的經營模式，擴增至各垂直產業的新商機領域。

個案公司主要經營項目在領導於網路安全、軟體定義廣域網路與物聯網相關設備的硬體提供商，雖然過去十年的複合成長仍有雙位數成長，但進二年來的成長停滯，故本論文主要是探討因應5G新技術，帶動的接入網設備的產業變革，為個案公司提出進入新產品線的策略與佈局，為帶動與制訂企業二次成長動能的契機。進入開放式無線接入網產品線，並非從零開始，而是過去個案公司三十多年來的累績研發設計與製造能力，再加上已是進入多家電信運營商的供應鏈，因此從客戶端的邊緣運算，進入到接入端的場域。

因此本論文從外內在環境探討產業發展趨勢、產業發展技術導向、企業的內外部的關鍵因子到個案公司的因5G技術所帶動的產品分分，並且透過商業畫布模型洞悉產業所需的關鍵因子，以及個案公司能提供的價值主張，並透過這個關鍵因子提出未來的產品規劃技術藍圖。借由本論文的探討，最後導出從產品規劃到市場的流程，提供未來規劃產品的檢核點，透過此模型可以因應產業發展變遷能循環重新檢視，其結果能製定出企業永續經營的基礎架構。

5G new technology transforms connectivity and fastens data communcation; with lower latency and greater network throughput capacity, it speeds up to 10 times faster than what can be achieved by the 4G standard. Therefore, 5G creates enormous business opportunities into various vertical industries and accelerates the digitization transformation at the same time. It affects a wide range of industries, from healthcare to financial services, smart retail, smart manufacturing, smart cities, even into Web3.0, etc. As the number of IoT devices increases, they will all rely on 5G to instantly transmit a large amount of data; it will grow from 12B in 2020 to 30B+ in 2025, until then everyone will have more than 4 devices. These industrial changes driven by 5G new technologies have brought business opportunities and also led the telecom service provider to break the constraints of the traditional telecom equipment manfuactdures, and then to create new business model (seperating hardware and software for whitebox equipments) proposed by industry alliances such as Telecom Infra Project (TIP) and O-RAN. Further, with the development of 5G technology, the new business model can be expanded from consumer-oriented to potential business oriented in various vertical industries.

The case company is a leading hardware provider of Network Security, SD-WAN (software-defined networking in a wide area network) and IoT related equipment. Although the case company still has double-digit compound growth in the past ten years, the growth is apparently stagnant in the recent two years. The main subject of this thesis is to discuss the industrial transformation of access network equipment driven by the new 5G technology, to propose strategies and layouts for case company to enter new product lines, to drive and formulate secondary growth momentum for the enterprise. The case company didn’t build the product line of Open RNA (radio network access) from scratch, but accumulated R&D designs and manufacturing capabilities over the past 30 years. In addition, it has entered the supply chain of many telecom communcation service providers, so it can enter the field of access end from the edge computing of client.

This thesis discusses from the external and internal environment about the industrial development trend and orientation, internal and external key factors of the enterprise, and the product classification driven by 5G technology of the case company. It insights the key factors required by the industry through the business canvas model, and the value proposition that the case company can provide; furthermore, it proposes the technology blueprint of future product plan through this key factor. Through the discussion of this thesis, the process from product planning to market is finally derived, which provides a check point for future planning products. Through this model, it can be re-examined in response to industrial development and changes, and the result can be used to formulate the basic structure of sustainable management of enterprises.

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