創新是提升競爭力的關鍵因素，也是一可有效管理及控制的流程。設計思考為一可幫助創造此流程的有效方法，同時可貢獻於產品創新流程。本研究調查不同產業類型的公司，其在使用設計思考方法的障礙及貢獻。本研究進行三場設計思考工作坊、一系列深度訪談及紮根理論主題分析，藉以檢驗及釐清上述問題。本研究結果指出，嵌入設計思考的有效策略包含：1.明確指出創新真正的瓶頸及2.建立一開放式產品創新文化，並提出一有效的策略架構，以期將設計思考有效地嵌入創新流程。

Innovation is now seen as the key to sustainable competitive advantage, and understood as a process that can be managed and controlled. Design thinking was identified as an effective approach that could help create such solutions, and contribute to product innovation process. The purpose of this research is to investigate barriers and contributors of using design thinking by different types of companies, and identify an effective strategy for embedding design thinking into innovation process. Using a framework combined with three design thinking training workshops, in-depth interview, and thematic analysis, as a lens to examine and address the above questions. It was indicated that the effective strategy of embedding design thinking includes: 1) clarifying the real bottlenecks to innovation and 2) establishing an opened product innovation culture.

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