As With the growth of the South Korean restaurant franchise market grows steadily, this business, the domestic market is almost saturated. To achieve greater success, the South Korean restaurant companies and they are trying to enter the global market. to achieve greater success. As a result, This study explores the entry strategies, especially the focus on franchising, and examines studies on the behavioral and marketing factors affecting the success of the Korean restaurant franchise companies in overseas markets are becoming a major topic of discussion.
This study analyzed the two cases of the South Korean franchisers - BBQ and Dookki -'s and their overseas global expansions to in Taiwan among franchise companies. By discussing the decisions before entry, franchising as entry, and marketing after entry to Taiwan between these two cases, Therefore, these two companies look through the analysis of marketing strategies and management systems, which this study indicates are various factors that affect for the success of BBQ and Dookki in the recently emerging Taiwanese market and compare and analyze them with the franchise management system and present an objective solution for success factors and entry Taiwanese market. This thesis thus sheds some light on the study and practice of the market entry and franchising.
These cases give the enterprises which want to enter Taiwanese market some valuable reference material.
Keywords: franchising strategy, international business, entry market, food service industry, Taiwan, South Korea

As With the growth of the South Korean restaurant franchise market grows steadily, this business, the domestic market is almost saturated. To achieve greater success, the South Korean restaurant companies and they are trying to enter the global market. to achieve greater success. As a result, This study explores the entry strategies, especially the focus on franchising, and examines studies on the behavioral and marketing factors affecting the success of the Korean restaurant franchise companies in overseas markets are becoming a major topic of discussion.
This study analyzed the two cases of the South Korean franchisers - BBQ and Dookki -'s and their overseas global expansions to in Taiwan among franchise companies. By discussing the decisions before entry, franchising as entry, and marketing after entry to Taiwan between these two cases, Therefore, these two companies look through the analysis of marketing strategies and management systems, which this study indicates are various factors that affect for the success of BBQ and Dookki in the recently emerging Taiwanese market and compare and analyze them with the franchise management system and present an objective solution for success factors and entry Taiwanese market. This thesis thus sheds some light on the study and practice of the market entry and franchising.
These cases give the enterprises which want to enter Taiwanese market some valuable reference material.
Keywords: franchising strategy, international business, entry market, food service industry, Taiwan, South Korea

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