活動即教育，「隔宿露營」是國中八年級學生在自然環境下體驗學習，而其課程活動設計，配合老師來統籌旅行社專業規劃，才能彰顯「隔宿露營」的主題，並展現出「隔宿露營」的教育價值。本研究旨在由體驗學習探索學習滿意度、再購意願與推薦意願，建構有效的量測方法，以北部三所國中生為測試對象，於其參與隔宿露營體驗式學習後，以紙本發放770份問卷，回收有效問卷649份(86%)，分別以敘述性統計以及線性結構方程模式(Partial Least Squares, PLS)驗證模型。結果顯示：首先旅行社提供課程之豐富與否顯著影響學習知覺進而影響學習滿意度。其次顧客的再購意願顯著地受到中介者亦即領隊的服務品質影響。最後顧客的推薦意願受到推薦者本身的利他傾向與內在滿足度的影響。

Activities as a part of the education, overnight camping serves this purpose well for the eighth year junior high school students in experiencing learning at natural environment. That activity is achieved with the collaboration of curriculum design of teachers and the travel agents for execution. This collaboration is assumed to achieve the values of education via camping. This study aims to investigate the factors affecting learning satisfaction, intentions of repurchasing and recommendation through the constructed measures of questionnaire. To test the validity, 770 surveys were conducted with paper questionnaire. 649 valid surveys (86%) were collected. Descriptive statistical analysis and structure equation modeling (partial least squares) were adopt to test the drawn models. The results show firstly that the learning cognition is affected by the richness of curricula as a result the satisfaction. Secondly, the repurchasing intention is positively affected by the service quality of the middle agent, that is the team leaders. Finally, the recommendation intention is mainly attributed to the recommender’s altruism and internal satisfaction with respect to helping others.

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