本研究主旨是在探討筆記型電腦的消費者族群產生的購買行為，列出可能會參考的訊息來源，再經由文獻的整理和實務上經驗來協助釐清探討的方向，透過問卷的設計及在賣場、學校調查實際有過購買行為的消費者當作為研究主體。藉由問卷的填答方式得到第一手的資料來做整理、分析與推論，來更精確的探知消費者的行為模式。
本研究發現由於網路的普及化及網路易於傳播的特性，已改變人們的生活方式。網路口碑的資訊來源對於筆記型電腦消費者的採購行為的影響程度已略高於傳統口碑; 但傳統口碑的影響力仍不容小覷，反而消費者對於品牌廠商花大錢所傳遞的行銷訊息的重視程度較低，是值得各個企業和公司做為參考的依據，用來思考及調配行銷的相關策略及行銷預算的比重。

The subject of this study is to explore the purchase behavior of notebook consumers, whether they will search information before they have an intention to buy a notebook. We tried to list down the major resources that they are possible to impact customers’ behavior of purchase. Sorting through the literature and practical experience to help us clarify the direction of study. Via questionnaire design and survey in the computer shopping malls, we tried to make inference after collecting the first-hand data and doing the analysis. It can help us to realize more precise patterns of customers’ behavior for NB purchasing and even know how to enlarge the share of customers’ mindset.
The study found that the way people live has been changed since the popularization of Internet. It is because to spread information by internet network to others become pretty easy. Now eWOM has been more powerful than traditional WOM, but WOM for NB industry still keep very important position to impact purchase behavior of buyers. What we should pay attention to is that the influence of traditional marketing methods on customers;’ decision have been weaker if compare with the past. Therefore, it is worthy for all enterprises and companies to take a reference when they make their marketing plan, in order to have excellent marketing plan with more perfect budget allocation.
Sorting through the literature and practical experience to help us clarify the direction of study. Via questionnaire design and survey in the computer shopping malls, we tried to make inference after collecting the first-hand data and doing the analysis. It can help us to realize more precise patterns of customers’ behavior for NB purchasing and even know how to enlarge the share of customers’ mindset.
The study found that the way people live has been changed since the popularization of Internet. It is because to spread information by internet network to others become pretty easy. Now eWOM has been more powerful than traditional WOM, but WOM for NB industry still keep very important position to impact purchase behavior of buyers. What we should pay attention to is that the influence of traditional marketing methods on customers;’ decision have been weaker if compare with the past. Therefore, it is worthy for all enterprises and companies to take a reference when they make their marketing plan, in order to have excellent marketing plan with more perfect budget allocation.

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