品質機能展開（Quality Function Deployment, QFD）具備有效率的整合顧客需求、產品設計及製造的資訊，正確的建立產品或服務設計的品質標準之能力；QFD 的第一階段－品質屋（House of Quality）可將各項分析條件結構化展開至品質屋中，進行各種產品分析。狩野(Kano)模式中的「必須要有」需求非常類似保健因素，是消除顧客不滿意度。另外，「越多越好」與「驚奇」的需求則是屬於激勵因素，可以提高顧客滿意度。兩者在滿足顧客需求的思考模式是不相同的，因此應該從不同的角度思考。
雖然整合狩野模型與品質機能展開之論文曾有學者提出過類似的整合模式，但卻未能詳細的說明使用的方法與步驟，仍然僅止於理論基礎。因此本研究主要的目的在於提出一套完整的思考與執行模式，將狩野模型與品質機能展開做最有效的結合。分別從消除顧客不滿意度與增加顧客滿意度雙方面著手。最後，簡單的範例將用來說明如何將兩者做最好的整合，以及其所代表的意義為何。
分別藉由調查在職碩士生以及大學生雙方對於智慧型手機的意見問卷，根據數據結果，有效地結合Kano模型和品質機能展開：將品質要素轉換成產品開發的技術規格，進行QFD品質機能展開作業，建構第一階段之品質展開，計算出產品品質改善優先順序，研究結果可作為提供業者提升製造智慧型手機品質，找尋對於消費者最理想智慧型手機設計因子，並進而提高消費者滿意度的參考方向。

The Quality Function Deployment (QFD) with efficient integration of customer needs, quality standards in product design and information manufactured correctly is to create a product or service design capability. The first phase of QFD is House of Quality which can be structured to start the analysis conditions to quality house, conducting a variety of product analysis. The concept of "must have" in the Kano mode is very similar to the needs of health factors, which is in order to eliminate customer dissatisfaction. In addition, the other concept of "more is better" and "surprising" is part of motivating factors that can improve customer satisfaction. Both of the thinking concepts, which concern about how to meet customer needs. Therefore, we should think more from a different angle.
The main purpose of this study is to propose a complete set of thinking and execution mode, the Kano model and the QFD are to do the most effective combination, which are from the elimination of customer dissatisfaction and increased customer satisfaction within two aspects. Finally, we use simple examples to demonstrate how to integrate the two concepts, and the meaning what they represent.
We use method to combine the Kano model and the QFD based on the survey which were EMBA students and college students working on smartphone survey questionnaire: The quality factor is converted into product development, technical specifications, which perform QFD operations. The findings can be used to provide the manufacturing industry to improve the quality of smart phones, and enhance customer satisfaction.

中文部分
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英文部分
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