技術創新為科技業維持競爭力的主要經營策略之一。技術創新可以進一步區分成破壞性創新技術、應用創新技術以及產品創新技術。企業依據自身具備的核心能力以及經營策略，同時考量產品的生命週期，以架構包含破壞性創新、應用創新以及產品創新等不同規模的企業的技術創新策略。
創新的驅動力來自於外部市場的需求，企業進行產品研發，其最終目的是滿足顧客需求、解決顧客問題。從價值鏈觀點，企業的活動皆是價值鏈上的一點。企業偵測到外部市場的需求，而開發出新的產品，還需要價值鏈上各點活動的配合，顧客方有機會運用新產品。本研究彙整外部市場需求、產品生命週期、技術創新以及在網路化市場中與價值鏈上業者互補的原則，架構企業規劃技術創新的策略思考程序與原則；同步從市場成功個案分析，以確認此一模式，特別是以個人電腦、網通產品、LCD 產品及其延伸相關半導體及主要零組件為主軸的台灣科技業，所生產的這些產品或主要零組件以標準化界面彼此連接，以提供完整功能。因此，於規劃技術創新策略時，同時思考透過標準介面連結的互補產品或者零組件亦必須同時進行技術的創新，這是必要的思考項目之一。

Technology innovation is one of the major strategy for enterprise to keep growth and sustain competitive advantages﹒Technology innovation includes three type - Disruptive innovation technology、Application innovation technology and Product innovation technology﹒ Based on enterprise its own core competence and strategy﹐and parallelly to examine the product life cycle﹐ enterprise constructs its technology innovation strategy﹒ This strategy may include these three types innovation or just one of them, this totally depends the enterprise its business strategy﹒
The driving force of the innovation is from the demands of external market﹒The final goal of the enterprise to do the product research and manufacturing is to satisfy the customer needs and resolve the customer issues. From the value chain view, the activity of enterprise is the one of the value chain activities. The enterprise detects and gets the demands of the external market, then manufactures the products﹒However, to deliver the product to customer and satisfy customer it relies on the cooperation of all partners in the values chain.。 Via studying the external marketing demands､product life cycle､technology innovation and the principles of cooperation within market networklization this paper provides a model for enterprise to construct the technology innovation architecture. Parallelly, to use successful cases confirms this model.. Especially, personal computer､telecommunication product､LCD､semiconductor and related major components are the major products in Taiwan’s high technology industry. These products normally use standard interfaces to connect to each other to provide a completed functions. Therefore, while enterprise sets up its technology innovation strategy the major partners their innovation strategy should be considered simultaneously。This is one of mandatory factors.

（一） 中文資料：
1、 吳凱淋譯（2000），創新的兩難，台北：商周，譯自Clayton M. Christensen(1997)，“The Innovator’s Dilemma: When New Technology Cause Great Firms to Fail”, Harvard Business School Press。
2、 李芳齡、李田樹譯（2004），創新者的解答，台北：天下雜誌，譯自Clayton M. Christensen(2003)，“The Innovator’s Solution: Creating and Sustaining Successful Growth”, Harvard Business School Press。
3、 李芳齡譯（2005），創新的兩難，台北：天下雜誌，譯自Clayton M. Christensen(2004)，“Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change”, Harvard Business School Press。
4、 哈佛商業評論中文版(2004年4月)，「創新」網路化新規則，台北：資訊傳真，譯自Bhaskar Chakravorti,“The New Rules for Bringing Innovations to Market”, Harvard Business Review。
5、 哈佛商業評論中文版(2004年8月)，「進退有據：老企業創新之道」，台北：資訊傳真，譯自Geoffrey A. Moore,“Darwin and the Demon : Innovating Within Established Enterprises”, Harvard Business Review。
6、 哈佛商業評論中文版(2005年4月)，「先驅優勢」的似是而非，台北：資訊傳真，譯自Giovanni Gavetti,“How Strategy Really Think: Tapping the Power of Analogy”, Harvard Business Review。
7、 哈佛商業評論中文版(2005年4月)，「先驅優勢」的似是而非，台北：資訊傳真，譯自Giovanni Gavetti,“How Strategy Really Think: Tapping the Power of Analogy”, Harvard Business Review。
8、 哈佛商業評論中文版(2006年5月)， 描繪創新策略，台北：資訊傳真，譯自Scott D. Anthony, Lib Gibson“Mapping Your Innovation Strategy”, Harvard Business Review。
9、 <http:// newmops.tse.com.tw/>
10、 <http://www.htc.com/>

（二） 英文資料：
1、 Adner, Ron (2006) ，”Match Your Innovation Strategy to Your Innovation Ecosystem”，Harvard Business Review, vol.84, No4，pp.98-107
2、 Anthony, Scott D. & Gibson, Lib(2006) ，”Mapping Your Innovation Strategy”，Harvard Business Review, vol.84, No5，pp.104-117
3、 Chakravorti, Bhasker（2004），“The New Rules for Bringing Innovations to Market”, Harvard Business Review, vol.82, No3，pp.59-67
4、 Drucker, Peter (2002) ，”The discipline of innovation”，Harvard Business Review, vol.80, No8，pp.95-101
5、 Kotler , Philip (2003), A Frame Work for Marketing Management, Second Edition.
6、 Kim, W. Chan, Mauborgne, Ren&eacute;e (1997), “Value Innovation: The Strategic Logic of High Growth”, Harvard Business Review on Strategies for Growth.
7、 Kim, W. Chan, Mauborgne, Ren&eacute;e (1999), “Creating New Market Space”, Harvard Business Review on Innovation.
8、 Kim, W. Chan & Mauborgne, Rene (2004)，Blue Ocean Strategy，Harvard Business Review Article，vol.82, No10，pp.76-84
9、 Suarez, Fernando & Lanzolla, Gianvito（2005），“The Half-Truth of First-Mover Advantage”, Harvard Business Review, vol.83, No4，pp.121-127
10、<http://www.ti.com/>