智慧⼿環⽇益受到歡迎，主要可歸因於其⾃⾝特點 – 透過追蹤功能達成設定 的⽬標，並潛移默化地改善⽣活的品質。隨著科技的發展，各類智慧⼿環如⾬後春 筍般出現，市場的競爭也逐漸加劇，造成其品牌與商品汰換率極⾼，⽽如何在這⽚ 紅海中留住使⽤者，成為⼀個重要且值得探討的議題。過往研究主要探討智慧⼿環 持續使⽤的意圖，⽽數個⽂獻皆⾔明這部分之⼼理因素動機尚不明確，應進⾏該部 分的深度探討與研究。⽽本研究企圖透過⼈類需求層次觀點，進⾏持續使⽤意圖之 探討。本研究模型以⾺斯洛⼈類需求五層次理論為基礎進⾏發展，並使⽤偏最⼩平 ⽅法結構⽅程模式進⾏數據分析，資料來源來⾃280個印度尼西亞智慧⼿環穿戴使⽤ 者。本研究證實智慧⼿環的使⽤滿⾜⼈類五層次需求中的三者（⽣理需求、安全需 求、⾃我實現），能增加滿意度並影響該設備的持續使⽤意圖。然⽽，尊重與歸屬 感並不能藉由配戴智慧⼿環得到。藉由本研究提出之觀點，可幫助智慧⼿環開發商 找出現存缺點加以改善，並以此制訂發展策略，增加使⽤者持續使⽤智慧⼿環之意 圖。

The increasing popularity of smart fitness tracker is largely attributed to their self – tracking ability that facilitates goal settings and potentially improving people’s quality of life. The evolving of the technology creates a competition that offers users to either upgrade or switch to other brands, making retaining users as an important issue to be explored. Extant research has examined the continuance intention to use of smart fitness tracker, however several researchers have called upon for a deeper exploration saying the psychology of motivation behind it is not clear. This study attempts to understand continuance use intention by seeing it from the perspective of human needs. Thereafter, a research model is developed based upon the Abraham Maslow’s hierarchy of needs and empirically tested using a partial least square structural equation modeling approach (PLS-SEM) on data obtained from 280 smart fitness tracker users in Indonesia. This study confirms that by using smart fitness tracker, three out of five human needs (physiological, safety security, and self-actualization needs) are fulfilled which creates satisfaction and leads to continuance use intention of the device. However, belonging and esteem needs found to be not fulfilled in the process of wearing smart fitness tracker. The insights provided by this study can help smart fitness tracker developers to mitigate the existing drawbacks and create better growth and development strategies with an aim to increase users’ continuous usage of smart fitness tracker.

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