全球金融市場動盪對實體經濟活動的影響越來越顯著，特別是少子化後人口
紅利逐漸消失、大量生產導致生產過剩，傳統的經濟成長面臨瓶頸。面對國際的
強烈競爭，我國產業結構的調整速度已難以應對全球經濟環境變遷與技術競爭壓
力，台灣在國家經濟發展中面臨著五缺(缺水、缺電、缺工、缺地、缺人才)，加
上產業發展與能源、環保、勞工及社會福利等政策相衝突，薪資結構無法提升，
企業低薪、血汗引發勞工衝突抗爭，一例一休等政策議題更引發勞資對立、企業
出走，全球經濟如此景氣低迷之際，期待政府政策能提出有效解決對策且落實執
行振興經濟方案，改善台灣投資環境，使經濟獲得持續發展的動能。企業則應積
極投入研發創新等轉型，進行產業競爭力再造，並以德國「生產 4.0」為師，解
決專業人力短缺、勞動與能源成本迭升的壓力，作好先蹲後跳的準備，並無懼全
球經濟的急凍。
據 GATF Technology Forcast 報告指出，從 103 年到 104 年全球印刷市場在
銷售額與產量上有下列增減：傳統油墨紙張印刷銷售額下降 3.2%，產量減少
2.24%，碳粉式數位印刷銷售額增加 3.9%，產量增長 0.55%，數位噴墨印刷銷售
額增長 13.9%，產量增長 0.54%，加值服務銷售額增長 7.1%，產量增長 0.86%。
由上述數據顯示，印刷產業並非全然衰退，而是轉向不同的市場需求。
本研究欲透過個案探討的方式，找出傳統產業的危機與轉機。唯有隨著時代
與時俱進，尋找紙業的創新價值，強化對紙業的信心，方為企業永續經營的良方。

The impact of turmoil in the global financial market over physical economic
activities has become more and more significant as a result of globalization. In Taiwan,
as the birth rate plummets, the demographic bonus has gradually disappear. Mass
production has led to overproduction, and economies have faced bottlenecks in their
economic growths. In the face of strong competition around the globe, adjustment to
Taiwan’s industrial structures is by far too slow to cope with changes in the global
economic environment and the pressure from technical competition. Taiwan in its
national economic development is facing the issue of five deficiencies (lack of water,
electricity, workers, lands, and talents). Also, conflicts between energy and
environment policies as well as issues of workers’ welfare and social benefits have led
to stagnation of the pay structures. Low-pay jobs offered by companies have seriously
exploited workers and the policy of “one fixed day off and one flexible rest day” have
induced conflicts between employees and employers, which further causes more
companies to leave Taiwan. Faced with the downturn of the global economy, people
expect much that the government can promulgate an effective problem-solving policy
to implement economic revitalization programs and improve the investment
environment for sustainable development in Taiwan. Companies are expected to
proactively elevate their competitiveness by engaging in R&D activities for business
innovations and transformations. Germany’s "Production 4.0" may be a solution to
shortage of manpower and pressure of surging costs in labor and energy. Taiwan should
do lots of work to be better prepared for the downturn of the global economy.

III

According to GATF Technology Forcast, the global printing market has
experienced the following changes in its sales and production during 2014 and 2015:
Sales of traditional ink paper printing fell by 3.2%, and the production decreased by
2.24%. Sales of carbon powder digital printing increased by 3.9%, and the production
increased by 0.55%. Sales of digital inkjet printing increased by 13.9%, and the
production increased by 0.54%. Sales of value-added services increased by 7.1%, and
the production increased by 0.86%. The said data show that the printing industry is not
in a full recession, but directed towards fulfillment of different market demands instead.
This study aims to find out the crisis and opportunities in traditional industries via
a case study. Only through advancing with the times and searching for the innovative
value in the paper industry can we strengthen confidence in the paper industry can we
find out the best solution for the sustainable development.

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三、網站部分
1. 台灣造紙公會http://www.paper.org.tw/TPA/
2. MBA智庫百科http://www.mbalib.com/
3. 維基百科 https://zh.wikipedia.org/wiki/Wikipedia:%E9%A6%96%E9%A1%B5
4. 財政部統計處 http://www.mof.gov.tw/lp.asp?CtNode=2799&CtUnit=11&BaseDSD=5&m p=62
5. 經濟部工業生產統計處 http://www.moea.gov.tw/Mns/dos/home/Home.aspx