台灣晶片封裝測試產業之五力分析-個案研究｜國立臺灣科技大學博碩士論文系統

簡易檢索 / 詳目顯示

回結果列表

研究生：	赛盈盈 Selenge-Erdene Lkhagvadorj
論文名稱：	台灣晶片封裝測試產業之五力分析-個案研究 Five Forces Analysis for IC Packaging and Testing Industry in Taiwan – A Case Study
指導教授：	王孔政 Kung-Jeng Wang
口試委員:	林樹強 Shu-chiang Lin 李芸蕙 Yun-huei Lee
學位類別：	碩士 Master
系所名稱：	管理學院 - 管理學院MBA School of Management International (MBA)
論文出版年：	2011
畢業學年度：	99
語文別：	英文
論文頁數：	46
中文關鍵詞：	半導體產業、晶片封裝測試產業、五力分析
外文關鍵詞：	Semiconductor industry, five forces analysis, IC packaging and testing
相關次數：	點閱：370 下載：9
分享至:	分享至facebook 分享至twitter

查詢本校圖書館目錄查詢臺灣博碩士論文知識加值系統勘誤回報

上一筆

本論文討論關於台灣晶片封裝測試產業之競爭優勢，分析焦點在於一個本土公司如何在成為一個國際製造廠的成功過程中從全球競爭管理中取得教訓並了解其中的關鍵因素。本研究目的在於應用競爭優勢之概念在IC面版公司，本研究使用五力分析做為取得競爭策略的分析工具。其探討於國際晶片封裝測試產業中企業的議價能力及其不確定性。

本晶片封裝測試產業之分析將帶領讀者們了解其競爭優勢，及其在快速追隨者下的影響。本調查發現一些提升公司經歷的限制，結果顯示對於產業的重要競爭優勢是來自於對下游買家的議價能力及有效的成本優化，原材料供應商和現有競爭對手的競爭是競爭優勢的策略的主要因素。該產業所面臨的挑戰要求他們必須著眼於新興市場和綜合性的產品組合發展。

This thesis discusses about competitive advantages of Taiwanese IC packaging and testing industry. The analysis focuses on how succeed from a local firm to a global manufacturer and capture lessons in managing global competition and upon understanding the key factors. Then this study aims to introduce the concept of competitive advantage to an IC substrate firm. The study uses Five Forces as an analyzing tool to get the competitive strategies. It explores bargaining power of companies in global IC packaging and testing industry when it comes to uncertainty.

TABLE OF CONTENTS
ABSTRACT	i
TABLE OF CONTENTS	iii
LIST OF TABLES	v
LIST OF FIGURES	vi

Chapter 1 Introduction	1
1.	Research Background and Motivation 	1
2.	Research issues and objectives 	3
3.	Research Structure	5
4.	Research Design 	6

Chapter 2 Literature review	7
1.	Competitive Advantage	7
2.	Porter’s Five Forces 	8
2.1.	The degree of rivalry 	10
2.2.	The threat of entry 	10
2.3.	The of substitutes 	10
2.4.	The buyers power 	11
2.5.	The suppliers power 	11
3.	Porter’s generic strategies 	11
3.1.	Cost leadership strategy 	12
3.2.	Differentiation strategy 	13
3.3.	Focus strategy 	13

Chapter 3 Methodology	14
1.	Data collection	14
2.	Survey questionnaire	15
3.	Research Period 	15

Chapter 4 Case study analysis	17
1.	Industry analysis	17
2.	Competitors	18
2.1.	Amkor Technology Inc	19
2.2.	Siliconware Precision Industries Co., Ltd. (SPIL)	20
2.3.	STATS ChipPAC Ltd. (STATS ChipPAC)	20
3.	Company overview	21
4.	Company early history	21
5.	Company production capacity overview	24
6.	Production characteristics	27
7.	Customers	27
8.	Financial Highlights	29
9.	Challenges	30
10.	Summary of Key Success Factors	31
11.	Summary of Competitive advantages and a case company’s five forces analysis in each key success factor  	32
11.1.	Threats of entry	32
11.2.	Threats of substitutes	33
11.3.	Bargaining power of buyers	33
11.4.	Bargaining power of suppliers	34
11.5.	Intensity of industry competition	34

Chapter 5 Findings and Summary	36
1.	Summary	36
2.	Recommendations	38
3.	Conclusion	40

Reference 	41
Appendix I	43

                                

Barney, Jay. B. & William, S. Hesterly., (1988), Strategic management and competitive advantage: concepts and cases. Upper Saddle River., NJ: Pearson/Prentice Hall.

Barney, Jay. B., (1991), Firm Resources and Sustained Competitive Advantage. Journal of Management., NJ: Pearson Prentice Hall.

Hofer, Charles, W. and Schendel, Dan.,(1978), Strategic Formulation: Analytical Concepts. West Publishing, St. Paul, MN.

Dyer, & Singh, Jeffrey H. Dryer and Harbir Singh.(1998), The relational view: Cooperative strategy and sources of inter-organizational competitive advantage. Academy of Management Review. 23 (4).660-680.

John, C. Wood. & Micheal, C. Wood ., (2010), Michael Porter: Critical Evaluation in
Business and Management. Routledge press.

Johnson. G, Scholes, K, & Sexty, R. W., (1989), Exploring strategic management.
Scarborough, Ontario: Prentice Hall.

Hill, C.W, Jones, G.R., (1998), Strategic Management: An Integrated Approach, Houghton
Mifflin, Boston, MA.

Kotler, P., (2003), Marketing Management, Prentice Hall, New Jersey.

Kotler, Keller, Ang, Leong Tan., (2009), Marketing Management: An Asian Perspective.
Princeton Hall.

MacMillan, I.C. & McGrath, R., (1997), Discovering new points of differentiation. Harvard Business Review, 75 (4): 133-145.

Mintzberg, H., (1978), Patterns in strategy formation, Management Science, Vol. 24,
No. 9, pp. 934-938.

Mintzberg, H, (1990), The design school: reconsidering the basic premises of
strategic management, Strategic Management Journal, Vol. 11, No. 3, pp. 171-195.

Mintzberg, H., (1994), The fall and rise of strategic planning, Harvard Business
Review, January February, pp. 107-114.

Panzar, and R. Willig., (1982), Contestable Markets and the Theory of Industrial Structure.
New York: Harcourt Brace Jovanovich.

Porter, M.E., (1986), Competition in global industries. Boston, Mass : Harvard Business School Press.

Porter, M.E., (1998), The Competitive Advantage of Nations. Harvard Business Review.

Porter, M.E. (1985), Competitive advantage: creating and sustaining superior performance. New York: Free Press; London : Collier Macmillian.

Porter, M. E., (1998), Competitive advantage : crating and sustaining superior performance : with a new introduction. New York : Free Press

Porter, M. E., (1998), Competitive advantage of nations. New York : Free Press.

Porter, M. E., (1980), Competitive strategy : techniques for analyzing industries and competitors. New York : Free Press

Rumelt, R. P., (1984), Towards a strategic theory of the firm. In R. B. Lamb (Ed.), Comprehensive strategic management. Englewood Cliffs. NJ: Prentice-Hall.

Rumelt, R. P., (1991), How much does industry matter?. Strategic Management Journal, 12,167-185.

全文公開日期 2016/07/15 (校內網路)
全文公開日期本全文未授權公開 (校外網路)
全文公開日期本全文未授權公開 (國家圖書館：臺灣博碩士論文系統)

簡易檢索 / 詳目顯示

相關論文