近三十年來，隨著公司資訊環境的越來越複雜和Internet/Intranet 的興起，使得電腦的需求量大增，因此造就了不少電腦硬體廠商，例如像是IBM、HP、Compaq、Sun Microsystem、Gateway、Bull一直到最近興起的Dell，甚至因為台灣為全球電腦硬體代工的重鎮，因而也造就了像Acer 宏碁電腦和Asus華碩電腦的興起，僅是電腦硬體商就有這麼多的品牌，如果再把其它軟體和網路產品業者再算上的話，客戶很難去了解每一個產品的功能和特性，這個時候似乎只有品牌可以做為消費者去判斷產品的唯一指標，品牌延伸便成為最常用的策略。
本研究透過國內外文獻，蒐集品牌延伸、品牌延伸的優缺點及效益等相關資料，並透過深度訪談大型客戶，綜合客戶對品牌延伸的知覺程度、品牌聯想和認知契合度問題之回應，來探討品牌延伸的觀點及應用情況。
經過深度訪談及分析，本研究所得結論如下：
一、HP具有良好的顧問、專案文件和技術服務的能力
二、HP對客戶具有廣告效果
三、HP在大型組織有更強的母品牌形象
四、HP之技術和服務的可移轉性是大型組織採用延伸產品的主要思維
五、HP藉由長期合作提升品牌聯想的效果
六、HP具有全球服務的能力

In the past 30 years, with more and more complicated rise with Internet/Intranet of company's information environment, make the demand for the computer heighten, so has brought up much computer hardware manufacturer, for example as if Dell that IBM, HP, Compaq, Sun Microsystem, Gateway, Bull have risen until recently, even because Taiwan is the important strategic place where the global computer hardware takes the place of the worker, bring up the rise like the large computer of Acer great chess computer and Asus China, it is the computer hardware trader that has so many brands alone, if count other software and networking products industry person in again again, it is very difficult for customer not to go, find out about every product of functions and characteristics, seem brand can go only indicator to judge product as consumer only at this time, the brand becomes the most frequently used tactics when being extended.
This research offers through the domestic foreign language, collect relevant materials such as brand extending, pluses and minuses and benefit of the extended brand,etc., and through the large-scale customer of deep interview, synthesize customer extended consciousness intensity, brand Lenovo and cognition to brand and agree with the response of one degree of questions, to probe into the view of the extended brand and application situation.
Visited deeply and referred to analyzing, the resulting conclusion of this research is as follows:
First, HP has good advisor, special project file and ability of the technological service
Second, HP has advertising results to the customer
Third, HP has stronger mother's brand images in the large-scale organization
Fourth, technology and the service of HP but transfer is that the large-scale organization adopts the main thinking of extending the products
Fifth, HP raises the result of brand Lenovo by long-term cooperation
Sixth, HP has ability of the globle service

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參考網站：
1.惠普科技內部品牌行銷網站：http://communications.corp.hp.com/bmc/guidelines.htm
2.IDC：http://www.idc.com
3.惠普科技台灣網站：http://www.hp.com.tw
4.公開資訊觀測站：http://newmops.tse.com.tw/
5.萬海航運網：http://web.wanhai.com/index_whl.jsp?web=whltw&file_num=17921&i_url=whltw/home.jsp
6.淡江大學網站：http://www.tku.edu.tw/
7.台北市政府網站：http://www.taipei.gov.tw/
8.家樂福台灣網站：http://www.carrefour.com.tw/
9.茂德科技網站：http://www.promos.com.tw/website/html/chinese/index.htm
10.遠傳電訊網站：http://www.fetnet.net/servlet/ContentServer?pagename=@FETnet/Page/fnIntroHomePageT&cid=1124590117903