Digitalization in word of mouth poses new possibilities and challenges for tourism marketers, and now the advance in web - based technologies have enabled customers to engage better in electronic word of mouth (eWOM) communication such as posting visual information besides their words reviews, making it not only words information but a visual - words information. Visual Information could arouse people’s ability to seek new ideas, develop it and communicate it to the others in an easier manner than words. This research aimed to examine whether peoples who are searching for travel information on blogs perceive the sequential visual - words explanation as more interesting and appealing to be traveled compared with grouped visual - words explanation which only put a group of pictures with long explanation below. Authors try to explore the differences between the two structures in connection with blogs credibility, perceivers level of interest, intention to visit the place, and their likeliness to spread the information through social medias.

Digitalization in word of mouth poses new possibilities and challenges for tourism marketers, and now the advance in web - based technologies have enabled customers to engage better in electronic word of mouth (eWOM) communication such as posting visual information besides their words reviews, making it not only words information but a visual - words information. Visual Information could arouse people’s ability to seek new ideas, develop it and communicate it to the others in an easier manner than words. This research aimed to examine whether peoples who are searching for travel information on blogs perceive the sequential visual - words explanation as more interesting and appealing to be traveled compared with grouped visual - words explanation which only put a group of pictures with long explanation below. Authors try to explore the differences between the two structures in connection with blogs credibility, perceivers level of interest, intention to visit the place, and their likeliness to spread the information through social medias.

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