在科技快速發展的時代，各種結合科技新技術與網際網路的產品不斷推陳出新，加上現今行動通訊由3G邁向4G和光纖網路建設日趨成熟，使得網路覆蓋範圍、頻寬及速度等條件同步優化，給予智慧眼鏡、智慧手錶、智慧手環等智慧穿戴式裝置豐沛活水。如今各家大廠推出許多相關產品，在此同時卻發現穿戴式裝置雖然前景備受看好，但使用情形卻不如預期。因此本研究以創新抵制作為基礎架構，探討消費者不使用穿戴式裝置的因素來源且驗證其因素來源與創新抵制理論間的關係；除此之外，針對創新抵制理論中的五大障礙構面(使用障礙、價值障礙、風險障礙、傳統障礙、印象障礙)如何影響消費者抵制行為意向(拒絕、延緩和反對採用) 亦提出相關研究結論。
研究結果顯示，複雜性、隱私和知覺風險等因素對於創新抵制的五大障礙構面有顯著影響；科技焦慮因素對使用障礙、風險障礙、傳統障礙和印象障礙有顯著影響；消費者抵制行為意向中，拒絕使用穿戴式裝置以傳統障礙和印象障礙最高；延緩使用穿戴式裝置以使用障礙和印象障礙最高；反對使用穿戴式裝置以使用障礙和價值障礙最高。最後根據研究結果建議穿戴式裝置開發廠商在制定其行銷策略時可朝消除以上影響使用者之因素為目標。

In the age of advanced technology, various products which combined with new technology and Internet have been launched. Nowadays the mobile communication by 3G towards 4G and the network construction of fiber have matured, so that the conditions of network coverage, bandwidth and speed simultaneously optimized. Now, various manufacturers launched a number of related products, at the same time we found a rosy prospect of wearable device, but its usage was not as good as expected. Therefore, this study used innovation resistance model, aimed to realize the influence factors of resisting using wearable device and the relationship between factors and innovation resistance model. Besides, exploring how the five barrier (usage barriers, value barriers, risk barriers, tradition barriers and image barriers) influenced the resisting attitude of customers (rejection, postponement and opposition).
After conduction a sampling survey, the study found that complexity, privacy and perceived risk have significantly impact on the five barrier of innovation resistance model. Technology anxiety has significantly impact on usage barriers, risk barriers, tradition barriers and image barriers. In the resisting attitude of customers, tradition barriers and image barriers have highly impact on rejection of using wearable device. Also, usage barriers and image barriers have highly impact on postponement of using wearable device. Finally, usage barriers and value barriers have highly impact on opposition of using wearable device.

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