This research purposes that when organic food companies adopt different
marketing promotions, which one will attract customers’ attention and maximize the benefits. In our study, we found both nutrition program and benevolence trust may help strengthen consumers’ purchase intention, attitude, perceived value and satisfaction so companies can increase revenues and receive more advantages. Furthermore, the effect of people’s self-awareness to their purchase intention, attitude, perceived value and satisfaction is investigated

This research purposes that when organic food companies adopt different
marketing promotions, which one will attract customers’ attention and maximize the benefits. In our study, we found both nutrition program and benevolence trust may help strengthen consumers’ purchase intention, attitude, perceived value and satisfaction so companies can increase revenues and receive more advantages. Furthermore, the effect of people’s self-awareness to their purchase intention, attitude, perceived value and satisfaction is investigated

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