現今全球環境汙染嚴重已造成氣候變遷及暖化現象，各國對於環保意識的抬頭。若要致力於環境永續性概念的議題上，將可由設計階段來著手進行改變，減少使用對環境有害的材料，並使用能循環再造的材料；但儘管如此，在材料回收再製的過程中，仍然會製造出對環境影響及破壞的汙染元素。若能讓包裝的生命週期盡其可能延長，也能減少製造及再製過程中產生的環境汙染。本研究目的在探討科技產品包裝設計中加入可再利用功能性，使得原本僅為保護產品的包裝無需丟棄，包裝重複使用 (Reuse) 設計所帶來的附加價值及影響消費者對於品牌形象之觀感。
本研究共進行兩個實驗：(1) 前導性實驗，以「消費者對產品包裝的認知性問卷」調查及再透過訪談及分析了解消費者對於環保材料及減量包裝等綠色包裝的認知及需求性之看法。接著 (2) 驗證實驗，根據前導性實驗的結果為主，分別以三款筆記型電腦包裝原型設計「科技產品包裝再利用對品牌形象之影響問卷」調查並透過訪談及分析了解一般消費者及設計相關專業人士消費者對於再利用包裝喜好度及對觀感及對於品牌形象的影響度。
本研究結果發現：(1) 消費者對於綠色環保包裝有良好觀感且對於”廢棄物減量”有強大需求。(2)消費者對環保概念及回收標章已有一定的認知度，可配合於產品及包裝上面皆須標示清楚。(3) 設計得環保又有獨特性的再利用包裝對消費者來說對應其喜好度有顯著差異，在內心會對企業產生加分的效果，並提升良好觀感。(4) 對於過度包裝的產品消費者是厭惡的，如能直接設計成可以再利用的包裝，可延長材料的使用時間。(5) 環保再利用包裝對應產品及品牌形象於消費者內心有提升的效果，仍需注意外包裝明顯的告知及整體意象傳達，才能發揮整體性之最佳效果。總和以上結論將應用於後續研究的依據以及產品包裝設計之參考。

Today's serious global environmental pollution has caused climate change and warming, which has caused countries to pay more attention to the rise of environmental awareness and the reduction of environmental pollution. So for a sustainable future and our next generation, the idea of a more environmentally friendly design is very important and needs to be started immediately. Whether it is reducing the use of plastic materials, using environmentally friendly alternative materials, improving material recycling rates... and other more environmentally methods are important. All increase their requirements and topics in the process of the world of business. If the topic of environmental sustainability is to be addressed, adjustment should be initiated at the design stage. In addition to reducing the use of materials that are harmful to the environment, the use of recyclable materials can also help provide solutions. But despite this, the process of material recycling and remanufacturing will still produce polluting elements that may affect and destroy the environment. Therefore, if the packaging can be designed to be reused, taking the best possible use into consideration (i.e., reuse), the life cycle of the packaging can be extended as much as possible, and the environmental pollution generated during the manufacturing and remanufacturing process can also be reduced.
The generated research results reveled that: (1) Consumers have a good perception of green packaging and have a strong demand for "waste reduction". (2) The concept of environmental protection and the recycling label has been recognized by consumers to a certain extent, and the label must be clearly marked on products and packaging. (3) The packaging of the product is designed to be environmentally friendly and unique, which is more likely to have the effect of adding points to consumers, and enhance the good look and feel on product brand image. (4) Consumers are often disgusted with over-packaged products. If it can be directly designed into reusable packaging, the life cycle of the material can be extended. (5) The corresponding products and brand image of environmentally friendly and reusable packaging have the effect of improving consumers' perceptions. It is still necessary to pay attention to the obvious notification of the outer packaging and the overall image communication, in order to exert the best effect. The above conclusions could be applied to the basis of subsequent research and the reference of product packaging design.

中文文獻
1. Nigel, W. (2014)。 為社會而設計Design For Society (游萬來, 楊敏英, 李盈盈譯)。台北：聯經出版公司。
2. 丁興良，張長江 (2008)。品牌戰略：面對工業自動化。北京：中國輕工業出版社。
3. 朱延智 (2013)。品牌管理：擁有市場比擁有工廠更重要！。臺北市：五南圖書出版。
4. 施百俊 (2009)。美學經濟密碼。台北市：商周出版。
5. 風笑天 (1994)。方法論背景下的問卷調查法：社會學研究，1994年第3期，14頁。
6. 倉井夏樹 (2009)。共感@東京－借把創意的鑰匙。台北市：方智。
7. 閆嬰紅，張雅雯 (2006)。消費者對綠色包裝的認知程度：亞東學報第26期，148頁。
8. 曾漢壽 (1996)。迎接綠色年代的包裝設計觀 (上)，台北：貿易期刊，1706，4-8。
9. 馮麗華 (2010)。消费心理。中國：中國電力出版社。
10. 福井政弘、菅木綿子 (2016)。設計師一定要懂的產品包裝設計知識 (陳令嫻譯)。臺北市：旗標出版股份有限公司。
11. 管倖生、阮綠茵、王明堂、王藍亭、李佩玲、高新發等人 (2007)。設計研究方法第二版，129頁。台北市：全華圖書。
12. 龍冬陽 (1983)。商業包裝設計。台北：檸檬黃文化事業。
 
中文網路資料
1. GaryHsia (2018年3月19日) 。「品牌價值」不只要產品賣得好，要感動消費者內心的價值。【線上資料】。取自：https://www.smartlinkin.com.tw/article/3756
2. 王惟芬（2004）。綠色消費：對環境傷害較少的消費行為。台灣環境資訊協會。【線上資料】。 取自：https://e-info.org.tw/column/eccpda/2004/ec04072701.htm
3. 加點製造 (2019)。無限組合！Kenji Abe 設計 CY – BO 包材系統讓包裝可能性大增。AMAG。【線上資料】。取自：https://mag.addmaker.tw/2019/02/13/%E7%84%A1%E9%99%90%E7%B5%84%E5%90%88%EF%BC%81kenji-abe-%E8%A8%AD%E8%A8%88/
4. 全國法規資料庫 (2008)。資源回收再利用法【線上資料】。取自：https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=O0050049
5. 林新雅 ，李振北 (2016年1月11日)。2016，永續新禧年17項永續發展目標 (SDGs) 【線上資料】。 取自： https://csrone.com/topics/2225
6. 花千樹 (2017年4月6號)。【 2017 年 A' 設計大獎賽】獲勝者揭曉！每項都是你沒見過的「絕頂天才發明」！（ Part 1 ）。時尚華爾滋－生活時尚誌。【線上資料】。 取自：http://www.fashionwaltz.com/?p=87998
7. 陳清環 (2011年6月30日)。各國環保標章發展及現況介紹（第2期）。財團法人全國認證基金會【線上資料】。 取自：https://www.taftw.org.tw/report/2011/02/green-mark/
8. 蔡宛君 (2019年7月1日) 。新德國包裝法簡介【線上資料】取自：https://stli.iii.org.tw/article-detail.aspx?no=67&tp=1&i=144&d=8272&lv2=144
9. 顏和正 (2019年1月3日)。什麼是企業社會責任？一次搞懂關鍵字CSR、ESG、SDGs：CSR@天下。【線上資料】。 取自：https://csr.cw.com.tw/article/40743
英文文獻
1. Aaker, D. A. (1996). Measuring Brand Equity across Products and Markets. California Management Review, 38, 102-120.
2. Aaker, D. A. (1998). Strategic Market Management, 5th edition. USA: John Wiley & Sons, Inc.
3. Aaker, D. A., & Joachimsthaler, E. (2000). The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review, 42(4), 8-23.
4. Aaker, D. A., & Joachimsthaler, E. (2002). Brand Leadership. USA: Simon & Schuster.
5. Chernatony, L. & McWilliam, G. (1989). Branding terminology the real debate. Marketing Intelligence and Planning, 7(7/8), pp. 29-32. England: MCB UP Ltd.
6. Dobni, D. & Zinkhan, G. M. (1990). In Search of Brand Image: a Foundation Analysis. NA - Advances in Consumer Research, 17, Pollay, Provo, UT: Association for Consumer Research, 110-119.
7. Dodds, W. B., Monroe, K. B. & Grewal, D. (1994). Effects of Price, Brand, and Store Information on Buyers’Product Evaluations. Boston College. University of Miami. 28(3), 307-319.
8. Doyle, P. (1990). Building Successful Brands: The Strategic Options. The Journal of Consumer Maketing. 7 (Spring), 5-20.
9. Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business. England: Capstone Publishing.
10. Farquhar, P.H. (1989). Managing Brand equity. Marketing Research, 1, 24-33.
11. Grewal, D., Krishnan, R., Baker, J. & Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions. Journal of Retailing, 74, 331-352.
12. Hawken, P., Lovins, L. H & Lovins, A. (2000). Natural Capitalism: The Next Industrial Revolution. USA: Back Bay Books.
13. Kapferer, J. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. New York: The Free Press.
14. Keller, L. K. (2001). Building Customer-Based Brand Equity. Marketing Management, 10, 14-21.
15. Kotler, P. (2004). Marketing Management (The Millennium Edition 3thed.), Prentice-Hall International, Inc.
16. Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.
17. Park, C. W., Jaworski, B. J & MacInnis, D. J. (1986). Strategtic; brandconcept-image management, Journal of Marking, 50 (4), 135-145.
18. Park, C. W., Milberg, S. & Lawson, R. (1991). Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency. Journal of Consumer Research, 18 (2), 185-193.
19. Pettis, C. (1997). Using a brand to increase stock price. Marketing Computers, 16 (6), 27-28.
20. Richardson, P. S., Dick, A. S. & Jain, A. K. (1994). Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality. School of Business Administration, Loyola University at Chicago, 58 (4), 28-36.
21. Sappington, D. E. M. & Wernerfelt, B. (1985). To Brand or not to Brand? A theoretical and empirical question. Journal of Business, 58 (3), 279-293.
22. Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, 15, 53-67.
23. Seetharamam, A., Nadzir Z. A. B. M., & Gunalan, S. (2001). A conceptual study on brand valuation. Journal of Product and Brand Management, 10, 4, 243-256(14).
24. Thackara, J. (2006). In the Bubble Designing in a Complex World. USA: The MIT Press.
25. Upshaw, L. B. (1995). Building Brand Identity: A Strategy for Success in a Hostile Marketplace. USA: John Wiley & Sons, Inc.
 
英文網路資料
1. Ivey (2005). California State University, Long Beach【Official website】. Retrieved from: https://www.csulb.edu/design/page/jason-ivey