研究生: |
江年生 Nien-Sheng Chiang |
---|---|
論文名稱: |
虛擬實境系統導入輔料配件之研究-以A公司為例 Research on Accessory Accessories of Virtual Reality System - Take Company A as an example |
指導教授: |
張順教
Shun-Chiao Chang |
口試委員: |
吳克振
Cou-Chen Wu 張瑞娟 Jui-Chuan Della Chang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2017 |
畢業學年度: | 105 |
語文別: | 中文 |
論文頁數: | 97 |
中文關鍵詞: | 核心資源 、虛擬實境 、商業模式 、競爭優勢 |
外文關鍵詞: | Core Resources, Virtual Reality, Business Model, Competitive Advantage |
相關次數: | 點閱:289 下載:3 |
分享至: |
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中文摘要
企業的核心競爭優勢是一個建立在企業的核心資源基礎上,包括技術、管理、文化、專利、產業累積知識等,一個整體綜合的優勢,最後反應該企業在市場上經營的結果。企業要先確認自己相對於市場的競爭優勢是什麼,因為長久不斷累積耕耘該領域,企業會比競爭者或新進者擁有更多的學習經驗,擁有更多專業知識,時間一久企業就會把競爭者甩在後頭,獨家擁有最佳的該領域競爭優勢,更讓企業在經營過程會形成不容易被競爭者與新進者模仿、並帶來超額利潤的獨特能力。
虛擬實境(Virtual Reality, VR)被認為是繼智慧型手機後的一新興科技產品市場,原因來自於應用很廣泛,例如視頻遊戲、事件直播、影片娛樂、醫療保健、房地產、零售、教育、工程和軍事等。虛擬實境是一個跳躍型的新科技應用並沒有一個類似已有的應用可讓消費者類比與想像,再加上虛擬實境提供前所未有的沉浸式感覺,這些都是虛擬實境距離目前消費者很遠,需要消費者體驗的理由。因此,本研究的目的為探究體驗虛擬實境對消費者的價值,以及這些價值可透過何種體驗商業模式實現。再進一步釐清那些因素有助於提升體驗商業模式對消費者的價值。
本研究透過案例[輔料配件虛擬實境系統導入輔料配件之研究]的探討,可以讓學習者了解,如何藉由理論架構工具來盤點個案公司的競爭優勢構面,為其盤點哪些是有價值性資源、獨特於競爭對手的能力、能力組合成能耐與擁有動態思維行動去適應環境的能力等,為個案公司整理出企業之所以能夠持續保有競爭優勢構面組成。換言之,透過這樣研究模式,可以提供業界另一個適當評估模型。
【關鍵字】: 核心資源、虛擬實境、商業模式、競爭優勢
Abstract
The core competitive advantage of the enterprise is based on the core resources of the enterprise, including technology, management, culture, patent, industry accumulated knowledge, a comprehensive advantage of the overall response to the business in the market results. Enterprises must first confirm their own competitive advantage relative to the market is what, because the long-term accumulation of hard work in the field, companies will have more than competitors or new learning experience, have more professional knowledge, a long time the enterprise will be competitive Who left behind, the exclusive has the best competitive advantage in the field, leaving the enterprise in the business process will be difficult to be competitors and new entrants to imitate, and bring the extraordinary ability of excess profits.
Virtual Reality (VR) is considered to be a new technology market after smart phones, from a wide range of applications such as video games, event live, video entertainment, healthcare, real estate, retail, education, Engineering and military. Virtual reality is a leaping new technology application and no similar to existing applications can make consumers analogy with imagination, plus virtual reality to provide an unprecedented immersive feeling, these are virtual reality distance from the current consumer Far away, the reasons for the need for consumers to experience. Therefore, the purpose of this study is to explore the value of virtual reality to consumers, and how these values can be realized through the business model. And further clarify those factors that help to enhance the value of the business model to consumers.
This study explores how learners can use the theoretical framework to inventory the competitive advantage of a case firm, which is valuable for the inventory of the case [Research on Accessory Accessories of Virtual Reality System] Sexual resources, unique ability to competitors, ability to combine and have the ability to have dynamic thinking to adapt to the environment, etc., for the case of the company to sort out the reason why companies can continue to maintain a competitive advantage of composition. In other words, through this research model, another industry-specific assessment model can be provided.
【Keywords】:Core Resources、Virtual Reality、Business Model、
Competitive Advantage
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