客製化與風水的議題在近年來的住宅買賣市場已逐漸扮演重要的角色。對於住宅開發商而言，更形成極具競爭力的行銷應用策略。傳統的住宅客製化缺乏明確且有系統的方法，而住宅風水的判斷更是缺乏一套合理且快速的評估標準。本研究嘗試整合案例推演、基因演算法及風水評估準則的混合式方法(hybrid approach)來建構住宅客製化的模型。根據這個模型所發展的客製化步驟，將可協助住戶依據個人需求及風水的考量進行住宅挑選與設計。案例測試的結果顯示，本研究提出的方法將可有效提供符合住戶需求的住宅資訊以作為購屋決策參考。同時，也將有助於解決顧客與開發商的產品供需問題、住戶與設計師的溝通問題及針對住戶量身打造的風水判斷問題。

Customization and Feng Shui principles have been increasingly emphasized in housing markets of most Asian countries. These two significant issues are usually regarded as important business strategies for market promotion. Traditional housing customization approaches are indefinite and ineffective, while the judgment on housing Feng Shui is costly and time-consuming. This study presents an approach to support decision making in housing customization using a hybrid approach combining case-based reasoning (CBR), genetic algorithm (GA), and Feng Shui theories. With this model, a customer is able to participate in the design process by customizing the house according to individual specific needs and Feng Shui consideration without complicated communication with professional designers and Feng Shui experts. The test case shows that the proposed approach can make housing buying decisions more efficient and practicable under the pre-sale system.

彭建文，張金鶚，(2000)。921地震對房地產市場的衝擊分析，中華民國住宅學會第九屆年會論文集。
漢寶德，（1983）。風水－中國人的環境觀念架構。國立台灣大學建築與城鄉研究學報，2(1)，123-150。
漢寶德，（1988）。風水宅法中禁忌的研究。國立台灣大學建築與城鄉研究學報，3(1)，5-55。
Barletta, R. (1991). An introduction to case-based reasoning. AI Expert, 6 (8), 42-49.
Barlow, J., Childerhouse, P., Gann, D., Séverine, H. M., Naim, M., & Ozaki, R. 　(2003). Choice and delivery in housebuilding: lessons from Japan for UK housebuilders. Building Research and Information, 31 (2), 134-145.
Berry, L. L., & Parasuraman, A. (1997). Listening to the customer: the concept of a service-quality information system. Sloan Management Review, 38 (3), 65-76.
Caroline, C. C. (2003). Designing the customer experience. Building Research and Information, 31 (5), 357-366.
Chang, C.O., & Ward, C.W. (1993). Forward pricing and the housing market: the pre-sales housing system in Taiwan. Journal of Property Research, 10, 217-227.
Cheng, F. Y., & Li, D. (1997). Multiobjective optimization design with pareto genetic algorithm. Journal of Structural Engineering, 123 (9), 1252-1261.
Chiou, S.C., & Krishnamurti, R. (1997). Unraveling feng-shui. Environment and Planning B: Planning and Design, 24, 549-572.
Chua, D. K. H., Li, D. Z., & Chan, W. T. (2001). Case-based reasoning approach in bid decision making. Journal of Construction Engineering and Management, 127 (1), 35-45.
Dikmen, I., Birgonul, M. T., & Kiziltas, S. (2005). Strategic use of quality function deployment (QFD) in the construction industry. Building and Environment, 40, 245-255.
Feng, C. W., Liu, L., & Burns, S. A. (1997). Using genetic algorithms to solve construction time-cost trade-off problems. Journal of Computing in Civil Engineering, 11 (3), 184-189.
Feuchtwang, S.D.R (1974). An anthropological analysis of Chinese geomancy, Vithagna, Vientiane, Laos.
Hansen, J., Meservy, R. D., & Wood, L. E. (1995). Case-based reasoning: application techniques for decision support. Intelligent System in Accounting Finance and Management, 4, 137-146.
Hobson, J.S.P. (1994). Feng shui: its impacts on the Asian hospitality industry. International Journal of Contemporary Hospitality Management, 6(6), 21-26.
Huang, C. C., & Tseng, T. L. (2004). Rough set approach to case-based reasoning application. Expert System with Applications, 26, 369-385.
Hwangbo, A.B. (1999). A new millennium and feng shui. The Journal of Architecture, 4, 191-198.
Hwangbo, A.B. (2002). An alternative tradition in architecture: conceptions in feng shui and its continuous tradition. Journal of Architectural and Planning Research, 19(2), 110-130.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of Marketing, 59, 53–70.
Jeng, B. C., & Liang, T. P. (1995). Fuzzy indexing and retrieval in case-based system. Expert Systems with Applications, 8 (1), 135-142.
Lai, R. N., Wang, K., & Zhou, Y. (2004). Sale before completion development: pricing and strategy. Real Estate Economics, 32 (2), 329-357.
Leeflang, P.S.H., & Wittink, D.R., (2000). Building models for marketing decisions: Past, present and future. International Journal of Research in Marketing, 17, 105-126.
Leu, S. S., & Yang, C. H. (1999). GA-based multicriteria optimal model for construction scheduling. Journal of Construction Engineering and Management, 125 (6), 420-427.
Li, H., Love, P. E. D., & Ogunlana, S. (1998). Genetic algorithm compared to nonlinear optimization for labour and equipment assignment. Building Research and Information, 26 (6), 322-329.
Lip, E. (1979). Chinese geomancy: a layman’s guide to Feng Shui, Times Books International, Singapore.
Lu, S.J. (2000). House design by surname in Feng Shui. The Journal of Architecture, 5, 355-367.
Mak, M.Y., & Ng, S.T. (2005). The art and science of Feng Shui: a study on architects’ perception. Building and Environment, 40, 425-432.
Marafa, L.M. (2003). Integrating natural and cultural heritage: the advantage of feng shui landscape resources. International Journal of Heritage Studies, 9(4), 307-323.
Norberg, P. A., & Dholakia, R. R. (2004). Customization, information provision and choice: what are we willing to give up for personal service? Telematics and Information, 21, 143-155.
Ordóñez, L. D. (1998). The effect of correlation between price and quality on consumer choice. Organization Behavior and Human Decision Processes, 75 (3), 258-273.
Ozaki, R. (2003). Customer-focused approaches to innovation in housebuilding. Construction Management and Economics, 21, 557-567.
Park, C. S., & Han, I. (2002). A case-based reasoning with the feature weights derived by analytic hierarchy process for bankruptcy prediction. Expert Systems with Applications, 23 (3), 255-264.
Schwartz, B. I. (1985). The World of Thought in Ancient China. Cambridge: Harvard University Press.
Shin, K. S., & Han, I. (1999). Case-based reasoning supported by genetic algorithms for corporate bond rating. Expert Systems with Applications, 16, 85-95.
So, A.T.P., & Lu, J.W.Z. (2001). Natural ventilation design by computational fluid dynamics-a Feng Shui approach. Architectural Science Review, 44(1) 61-69.
Tam, C.M., Tony, Y.N., & Lam, K.C. (1999). Feng Shui and its impacts on land and property developments. Journal of urban planning and development, 125(4), 152-163.
Tersine, R. & Harvey, M. (1998). Global customerization of markets has arrived! European Management Journal, 16 (1), 79-90.
Waston, I., & Marir, F. (1994). Case-based reasoning: a review. The Knowledge Engineering Review, 9 (4), 355-381.
Xu, P. (1998). Feng-Shui Models structured traditional Beijing courtyard houses. Journal of Architectural and Planning Research, 15(4), 271-282.