透過網路購物已是現代相當重要的一種購物方式，網路書店更是目前網路市場相當重要的一塊。本研究針對網路書店介面的使用性與體驗感受進行研究，探討影響使用性之網路書店使用者介面設計因素，並進一步探討使用性是否影響使用者的體驗感受，以改善目前網路書店之使用者介面設計，提昇使用者的滿意度。

本研究包含兩部分實驗：(1) 現有的網路書店使用者介面調查：了解目前網路書店介面之問題，包含操作介面之功能與程序、介面互動滿意度、系統使用性，並透過訪談了解使用者的需求與尋求介面設計上之建議；(2) 驗證實驗：將前階段之結果，同時整理歸納相關文獻研究，進行驗證實驗。

驗證實驗採2(資訊呈現) x 3(商品圖片型式)雙因子實驗之方式進行。「資訊呈現」之變項共有兩層級：(a) 資訊全部呈現：保留一般現有之方式將所有資訊呈現在同一頁面中；(b) 資訊部分呈現：將資訊做分類，以標籤的方式讓使用者點選標籤瀏覽介面。而「商品圖片型式」分為三層級：(a) 單張圖片：意指只出現資訊欄中的第一件商品圖片；(b) 圖片切換：運用滑鼠，使用者可透過滑鼠的移動，瀏覽商品名稱的位置，而看到所屬之商品圖片；(c)圖全顯示：所有的商品圖片皆顯現在頁面中。透過實驗可獲得操作績效、介面互動滿意度、系統使用性與使用者體驗感受之結果。

研究結果如下：(1) 現況網路書店最大的問題在於資訊量過多；(2) 採用「資訊部分呈現」的型式能提高操作效率；(3)「圖片切換」與「圖全顯示」為使用者較喜愛的商品圖片型式；(4)「資訊全部呈現」之型式適用於以瀏覽網站為目的，「資訊部分呈現」則適用於以搜尋為目的；(5)「資訊全部呈現＋圖片切換」與「資訊部分呈現＋圖全顯示」是使用者較青睞的兩種介面設計。結果證實網路書店的「資訊呈現」與「商品圖片型式」，對於網路書店介面的使用性與體驗感受的確有顯著影響。

Conducting on-line shopping has become an important shopping activity in the recent days. The construction of the Internet bookstore is also an important Internet market. This study is intended to investigate the interface usability of the Internet bookstore and user experience. The important design factors regarding the usability of the Internet bookstore will be explored. How interface usability may affect user experience will also be studied. It is hoped that the user interface design of current Internet bookstores can be improved and the users’ satisfaction can be enhanced.

The experiment in this study includes two stages: (1) The investigation of current Internet bookstore user interface. That is, by understanding the function and procedure, interface satisfaction rate, and system usability based on interview process, design recommendations pertinent to users’ requirements can be proposed. (2) Conducting validate experiment. That is, based on the results generated from the first stage together with summaries from relevant literature, validate experiment was conducted.

The experiment was planned based on a 2 (information representation styles) by 3 (product photo styles) two-way ANOVA design. There are two levels in the independent variable of information representation style: (a) Information is represented as a whole: All the information was represented within the same page like most of the Web page design style. (b) Information is partially represented: Information is categorized first. Users can click on the designed bookmarks to view the intended information. There are three levels in the independent variable of product photo style: (a) Single photo: Only the first photo is shown on the information column. (b) Switching photos: Users can view the product name and product photo by moving the computer mouse. (c) Photos are all shown: All the photos are shown within one page. Based on the experiment, the results regarding user task performance, questionnaire for user interface satisfaction (QUIS), system usability scale (SUS), and user experience can be obtained.

The generated results indicated that (1) One of the major problems in the Internet bookstore is the problem of information overload. (2) The use of partial information representation style can help acquire best task performance. (3) The majority of the users like to interact with the “switching photos” and “photos are all shown” product representation styles. The style of “information is represented as a whole” is suitably used in Web browsing purpose. In addition, the style of “information is partially represented” is suitably used in Web searching purpose. (5) Most of the users like to interact with the “information is represented as a whole” together with “switching photos” style, and “information is partially represented” together with “photos are all shown” product representation style. Based on the experimental results, the factors of information representation and product photo styles indeed have significant influence on Internet bookstore.

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