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研究生: 念玉鑽
Intan - Dzikria
論文名稱: 探討開放式數位學習新模式-以YouTube為模型進行建置並驗證
YouTube-like e-Learning System : A New Framework of Open e-Learning System
指導教授: 盧希鵬
Hsi-peng Lu
口試委員: 羅天一
Tain-yi Luor
黃世禎
Sun-jen Huang
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2014
畢業學年度: 102
語文別: 英文
論文頁數: 89
中文關鍵詞: YouTube線上學習科技接受模式同儕愉悅感
外文關鍵詞: YouTube, e-learning, TAM, peers, enjoyment
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本研究主要在探討使用者對於類似於YouTube線上學習系統的持續使用意圖,建立一個開放式學習系統的新框架。本研究提出的模型為延伸科技接受模式、愉悅感以及同儕的影響力,同儕被定義為使用YouTube決定因素的特性之一,例如:同儕的數量、同儕的品質、同儕的口碑、同儕的幽默感等。


This study aims to identify the determinants of user continuance intention to YouTube-like e-learning system and made them as a new framework of open e-learning system. The proposed model extended Technology Acceptance Model (TAM), enjoyment and peers influence.

摘要 i ABSTRACT ii ACKNOWLEDGEMENT iii TABLE OF CONTENTS v LIST OF FIGURES vii LIST OF TABLES viii 1. INTRODUCTION 1 1.1. Research Questions and Purposes 3 1.2. Organization of the Research Paper 4 2. THE YOUTUBE-LIKE E-LEARNING SYSTEM ENVIRONMENT 5 3. LITERATURE REVIEW 10 3.1. Technology Acceptance Model (TAM) 10 3.2. Enjoyment 13 3.3. E-Learning 16 3.4. Web 2.0 Technology 19 3.5. YouTube 22 3.6. Network Externalities 26 4. RESEARCH MODEL AND HYPOTHESES 29 4.1. Technology Acceptance Model (TAM) 29 4.2. Peers 30 4.3. Enjoyment 31 5. RESEARCH METHODOLOGY 34 5.1. Structured Questionnaire Development 34 5.2. Open Questionnaire Development 38 5.3. Quantitative Data Collection 39 5.4. Qualitative Data Collection 41 6. DATA ANALYSIS 42 6.1. Quantitative Analysis Result 42 6.2. Qualitative Analysis Result 51 7. CONCLUSION AND IMPLICATION 62 7.1. Result Summary 62 7.2. Implication 66 7.3. Limitation 68 7.4. Future Research 69 8. REFERENCES 70

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